Vice President, Marketing (Foreign Exchange/CFD Trading Platform)

Full Time, Strategic Leadership Position with a Global Player in the FX/CFD/Investments space

The role can be placed anywhere in APAC/EMEA.

Key Aspects About the Role:

Regional Marketing Strategy:

• Partner with the Head of Marketing to develop and execute regional marketing strategies tailored to local market nuances, while upholding global brand objectives.
• Leverage market research and customer insights to refine strategies based on regional competitive landscapes and cultural differences.
• Foster strong relationships with regional stakeholders to maximize collaboration, marketing impact, and localized brand outcomes.

Performance Marketing and CRM:

• Collaborate with the Head of Digital Acquisition to oversee digital advertising, SEO, and content marketing efforts, driving customer acquisition and engagement.
• Utilize CRM insights to optimize customer journeys, focusing on retention and client value.
• Provide data-driven guidance to marketing leaders, analyzing campaign performance and effectiveness to maximize ROI and enhance decision-making.

Global Brand Stewardship:

• Collaborate with the Head of Brand to architect a unified global brand strategy.
• Oversee consistent brand messaging across all channels and regions, adapting to diverse audiences worldwide.

Leadership and Team Development:

• Lead and develop a high-performing global marketing team, fostering a culture of collaboration, innovation, and continuous improvement across diverse regions.
• Promote a culture of accountability and progressive marketing strategies, encouraging data-driven decision-making.
• Develop and execute a people strategy to empower the marketing team to meet strategic goals, collaborating with internal teams to support unified marketing efforts.

Budget Management and Industry Awareness:

• Manage the global marketing budget, strategically allocating resources to support key goals and optimizing spend throughout the year.
• Stay abreast of Forex & CFD trends, marketing innovations, and technological advancements.

Requirements:

• 7+ years of senior marketing experience, specializing in global brand management and performance marketing for fast-paced, global organizations.
• Proven track record in building and leading high-performing marketing teams and delivering exceptional results. Strong analytical skills and a data-driven approach to marketing strategy.
• Creative thinker who can challenge the status quo.
• Proven ability to collaborate and travel across diverse teams and time zones.
• Excellent communication and interpersonal skills.

Interested applicants can click Apply. With apologies, only shortlisted candidates will be contacted.

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