Project Details
What We Need
- Join us for a 30 minutes call to learn more about our campaign objectives, expectations on the creative direction and our organization
- Create a mood board for logos
- Develop 3 logo drafts for initial review
- 3-4 iterations of logo of choice
- Develop brand guidelines (e.g. font, colour codes etc.) for the campaign
- Proficiency in Adobe Illustrator is preferred but not neccessary
Background
We are relaunching our popular plogging programme, which was initially launched in 2018.Green Hour was the first organisation leading plogging events, and we hope to improve on our previous efforts to bring the combined fitness & sustainability programme to a much wider audience!For this, we need help to build a solid brand idea from what we already have, as well as guidelines which future designers can use for this campaign.
What We Have
Information on the campaign will be provided, including photos and videos from previous events. You’ll be working with the senior team, both of whom will provide any guidance and information you require.
Why this is important
This campaign will help our organization to realise our goal of ending the littering issue in Hong Kong through a highly visible campaign. A well designed campaign will help us resonate and connect more with our target audience.
Project Period
05 Feb 2025 - 26 Feb 2025
Location
Remote
About The Organization
Green Hour Foundation
https://www.greenhourhk.com Causes
Community Development
Environment
Food Waste
What We Do
We only have one planet. It is up to us to do what we can to protect it. With this in mind, Green Hour was established in 2018 to raise the awareness in the community of the importance of environmental protection. With over 80 cleanups organised, 100+ weekly Bun Run's fighting food waste, as well as school and corporate partnerships, Green Hour continues to make a growing positive impact in Hong Kong.
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