A new Hong Kong-based beauty brand for household beauty devices and skincare products, is now seeking a Digital Marketing Manager responsible for developing, implementing, and managing online & offline marketing campaigns that drive brand awareness, engagement, and conversions.

Job Description:

• Develop and execute comprehensive marketing strategies to meet business objectives

• Manage and optimize all digital marketing channels, including SEO, SEM, PPC, content marketing , social media, display advertising and email marketing, etc.

• Manage the marketing budget, analyze campaign performance metrics, providing actionable insights and recommendations for continuous improvement to ensure efficient allocation and optimization of resources

• Manage and maintain the company website, ensuring it is well-optimized, user-friendly, and up-to-date with current content and product information

• Conduct market research and competitive analysis, stay up-to-date with the latest marketing trends, tools, and best practices

• Prepare sales and marketing materials and presentations to pitch business

• Develop and expand distribution networks, and maintain good relationship with potential and existing clients (both B2B & B2C)

• Prepare and present regular reports on marketing performance to senior management

Job requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• Good command of written and spoken Cantonese, English, and Mandarin

• Over 1 year of experience in a marketing role in beauty related field

• Strong understanding of digital marketing channels and techniques, including SEO, SEM, PPC, content marketing, email marketing, social media, and analytic s

• Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms

• Excellent analytical skills and the ability to interpret data to drive decision-making

• Experience with budget management and maximizing ROI for marketing spend

• High adaptability with multi-tasking skills

• Fast-learning, creative, well-organized and detail-minded

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