Here at Swire Hotels, we don't do ordinary things. We thrive on being different and the exciting, and yes perhaps a little quirky and without doubt, fun.

With a dynamic culture and an open door for your feedback, you're not just filling a role — you're owning it. We provide the training and the freedom for you to flourish, with leaders who support and encourage you. The difference is you. Every day is a fresh page in our collective story.

Ready to join us at Swire Hotels?

Swire Hotels is a group of individual hotel brands who set out to craft extraordinary hospitality for our guests. Our two brands, The House Collective and EAST, are found all over the world, with The Upper House in Hong Kong, The Temple House in Chengdu, The Middle House in Shanghai, and EAST in Hong Kong, Beijing and Miami. Each of these hotels are exceptionally unique yet joined by a shared appreciation for aesthetics and service excellence.

We craft our journeys with passions in:

1. Art – Perhaps the greatest expression of one person’s individuality which we proudly celebrate, art flows through everything at Swire Hotels.
2. Sustainability – We strive to create a healthy ecosystem of people who are concerned about our impact on the environment, embody our values, and have the passion to always grow, inspire and innovate.
3. Wellness – Everyone’s journey of personal growth is different, and we want you to focus on your wellbeing in ways you are comfortable with.

Job Overview:

Reporting to the Director of Marketing – Digital Marketing, this role will be responsible for generating digital brand awareness, telling captivating stories about our distinctive brands across the complex digital media and social landscape in ways that are innovative, creative and strategic. In addition, this role will be driving leads and revenue growth, expanding our customer base through innovative performance marketing strategies. This role involves managing all facets of the SEM lifecycle, from conducting comprehensive audits to implementing and optimizing data-driven campaigns.

The Manager – Digital Marketing will be collaborating closely with Central Support Office teams and property teams on bringing new and creative ideas to life. Those who are curious, creative, proactive, and excited about putting new ideas into action will find this role rewarding.

Key Responsibilities:

Welcome to the core of what being an Information Technology Manager - Applications and Digital is all about!

Here's the quick lowdown on what you'll do day-to-day:

• Lead group level digital marketing and SEM strategies for our two brands (The House Collective and EAST hotels), with the aim to increase awareness, generating quality leads and traffic to direct channels
• Lead and supervise the performance marketing operation for Swire Hotels Group (all hotels), to achieve weekly, monthly and yearly digital marketing related targets
• Support hotel marketing teams in different markets, to improve their digital marketing operation proficiency, and enhance campaign performance
• Provide direction, insights, latest digital marketing and SEM best practices, algorithms and industry trends to local hotel teams, and act as internal advocate on forming data-driven decisions
• Regular meetings with property digital marketing teams to create synergy and knowledge transfer
• Manage and collaborate with media agency partners to continuously monitor campaign performance, analyze data, and implement data-driven optimizations to enhance ROI
• Work with CSO brand team to launch global campaigns in both international and local markets, ensuring that local marketing efforts align with the overall campaign strategy while addressing market-specific needs and opportunities
• Collaborate with content, creative, digital product and data teams to ensure seamless integration of SEM efforts
• Troubleshoot data and tracking-related issues to ensure robust and accurate end-to-end tracking
• Explore, evaluate, experiment and nurture new channels and technologies to improve the lead generation performance
• Enhance overall advertising capabilities and continuously improve the advertising workflow
• Responsible for analyzing reports/dashboards to contribute to optimization and performance

Specific Requirements:

Here's exactly what you need to excel in this role:

The Non-Negotiables (Must-Haves):

• A degree in Computer Science, Information Management Systems, Marketing, Business, or related fields
• 8-10 years of experience in digital marketing, with experience hands-on experience with Chinese Mainland and overseas digital marketing tools and platforms
• Proven track record of executing successful digital marketing campaigns that drive measurable business results
• Strong analytical skills with the ability to interpret data for informed decision-making
• Excellent communication and presentation skills for effective collaboration with cross-functional teams and stakeholders
• Proficient in written Chinese and English
• Data-driven mindset and sensitive to market, and able to identify opportunities through rational insight
• Innovative, strong analytical and judgment skills
• Excellent communication and influencing skills
• Self-motivated and capable to work as a team player; ability to work under pressure

The Cherries on Top (Nice-to-Haves):

• Proficiency in analytics tools, such as Google Analytics, Google Search Console, Meta or similar platforms. Certifications in Google Ads and Google Analytics are highly desirable
• Experience in hospitality industry

We've kept it short and sweet – just the essentials you'll need.

What We're Looking For: The Soul Behind the Skillset

Skills are teachable, but your spirit is what truly sets you apart. If you feel a connection with what we stand for, we're eager to meet you.

1. Adaptable Thinkers: You’re not just open to change; you thrive on it. The dynamic nature of our environment energizes you.
2. Feedback Enthusiasts: You value open communication and aren’t afraid to give or receive feedback to help us all grow together.
3. Passionate Pioneers: You bring more than skills; you bring energy and zeal to make a difference every day, connecting with a team that does the same.

Pause for a second before you hit 'apply’. Do these values align with your own? Is this the team you've been wanting to join? If your answer is a clear 'YES’, we're excited to get to know you better.

Benefits:

For Every Member of Our Family:

• Turn up in smart casual attires and be as ease at work!
• Stagger your working hours and have the flexibility to create a working schedule that fits you!
• Whoosh into the office with ease as it is conveniently located near an MTR station and accessible with public transits!
• Dine at our team dining hall and save on meals!
• Join our wellness programme and healthy pantry to elevate your mental and physical wellbeing!

Interested parties please click Apply Now to apply job.

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