Position

The CRM Manager plays a pivotal role in driving ASPAC markets' client development excellence through data-driven strategies. This position is responsible for transforming customer data into actionable business insights and spearheading innovative data initiatives across Central and ASPAC markets.

The Role Champions Customer-centric Approaches By

• Leading the development and execution of regional CRM objectives
• Conducting advanced customer database analytics to uncover strategic opportunities
• Initiating and managing data-driven projects that enhance customer understanding
• Partnering with stakeholders to implement customer-focused business strategies
• Create the roadmap of new loyalty program roll-out to develop client value
• Developing Private client strategy & oversee top client events
  
  

Job responsibilities

Strategic Planning & Business Development

• Develop and implement regional CRM strategy aligned with business objectives
• Partner with marketing, retail, and e-business teams to drive integrated customer strategy
• Lead the regional transformation and implementation of the new loyalty program
• Evaluate and optimize customer engagement initiatives across all channels
• Create private client strategy and develop client engagement plan and recruitment
• Identify and standardize best practices across markets for continuous improvement
  
  

Program Management & Communication

• Orchestrate the transition and launch of the revamped loyalty program across markets
• Drive change management and stakeholder alignment for program transformation
• Oversee regional membership program implementation and enhancement
• Lead the development and execution of client communication action plan
• Manage cross-functional initiatives with Central team and local markets
• Support market top client events planning and execution
  
  

Technical Excellence & Innovation

• Design and implement advanced customer segmentation strategies
• Architect new loyalty program frameworks and operational processes
• Guide system integration and migration for the new loyalty ecosystem
• Drive continuous improvement of targeting and engagement methodologies
• Lead markets through technical transitions and capability building
  
  

Performance Management & Stakeholder Engagement

• Direct regional performance monitoring and reporting frameworks
• Develop success metrics for the new loyalty program
• Support strategic initiatives and product launches
• Collaborate with Product Managers on go-to-market strategies
• Provide strategic consultation to markets and stakeholders as required
  
  

Profile

Requirements

• Academic qualifications: Degree holder in Business, Marketing, Data Science, Statistics, or similar field
• Years of experience : 5 years or above
• Language(s): Proficient in both of spoken and written English
• Cosmetics industry or luxury retail experience is a plus
• Travel: upon business needs
  
  

Key Experience/ Skills/ Competencies

• Strong business mindset and performance-driven
• Team player in a regional capacity with excellent interpersonal and communication skills
• Strong analytical ability and accuracy
• Proficient in MS applications/ Expert in excel is an advantage
• Experience in using data visualization tool and campaign management tools e.g. Adobe Campaign, Salesforce, Power BI
  
  

Additional information

• Candidates with less experience may be considered as an Assistant Manager position

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