Our client is a prestigious financial institution dedicated to enhancing customer experiences through innovative marketing technologies. We are currently seeking an experienced Adobe Marketo IT Platform Owner to join the IT division, working closely with marketing and other business units to design and implement effective customer journeys. Perm Position. 

Key Responsibilities:

• Serve as the primary owner and subject matter expert for the Adobe Marketo platform within the organization.
• Collaborate with marketing teams and other business units to design, implement, and optimize customer journeys using Adobe Marketo.
• Ensure the seamless integration of Marketo with other IT and marketing systems, including CRM and analytics platforms.
• Develop and enforce best practices for Marketo usage, including lead scoring, nurturing, and campaign automation.
• Analyze and interpret customer data to inform marketing strategies and improve customer engagement.
• Monitor platform performance, troubleshoot issues, and implement enhancements to maximize efficiency and effectiveness.
• Provide training and support to marketing and business unit teams to ensure effective use of the Marketo platform.
• Stay up-to-date with industry trends and advancements in marketing technology to drive continuous improvement.

Qualifications:

• Bachelor’s degree in Information Technology, Marketing, or a related field.
• Proven experience as a Marketo platform owner or similar role in a financial institution or related industry.
• Strong understanding of customer journey design and implementation within a marketing context.
• Experience integrating Adobe Marketo with CRM systems and other marketing tools.
• Analytical mindset with the ability to interpret complex data and translate it into actionable insights.
• Strong project management skills with the ability to lead cross-functional teams.
• Excellent communication and interpersonal skills to collaborate effectively with diverse teams.
• Fluency in English; proficiency in Cantonese or Mandarin is a plus.

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