Job Description

• Manage and maximize opportunities to increase targeted traffic to the website through a variety of marketing channels including SEO, SEM, Google Adwords and E-commerce solutions
• Monitor and analyze key performance indicators (KPIs), metrics, and analytics data to measure the effectiveness of digital marketing efforts and identify opportunities for improvement
• Assist in performance analysis from all digital channels to generate insights and recommendations for internal customers
• Stay updated on the latest digital marketing technologies and trends; explore possible opportunities to implement such new technologies into marketing campaigns
• Measure and report with recommendations for optimization on business performance, program effectiveness and assess against goals
• Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives and projects
• Maintain accurate and organized records of digital marketing activities, budgets, and performance metrics

Requirements

• Bachelor Degree holder in Creative Media, Marketing, Communications or related disciplines
• Preferably 5+ years experiences in on digital marketing experience, especially on performance marketing
• Knowledge of web analytics tools/software (GA or others) is required
• Working in Airline / travel / hospitality industry, digital marketing agencies or MNC regional marketing role is a plus
• Conversion Management in terms of site usability, user journeys, up-sell/cross- sell.
• Good working knowledge and experience of e-commerce activities and online marketing channels
• Strong analytical skills and data-driven thinking.
• Experience using web analytics and other tools to identify opportunities for improvement
• Ability to effectively work under tight deadlines and manage projects independently
• Good command of spoken and written English and Chinese
• Strong interpersonal, presentation skills, leadership and analytical skills