Act as a key partner in building up the strategy of sell-through & trade marketing, supporting to drive brand awareness, customer growth, and sell-through performance and also enhancing customer engagement through channel plan strategy.

THE JOB

• Execute channels' trade projects including new product launch, thematic promotions, categorical driven projects etc, follow-up in trade communications on digital platforms 
• Support on POSM design and new product launches to build brand equity at POS activation across channels; Conduct on-going assessment & maintenance of POS to ensure the visual image is up to standard and visually appealing
• Complete monthly report, execution update for the brands, book-keeping in marketing Expenses & budget planning for channel initiatives
• Identify customer & shopper insights and translate into business building opportunities (including execution in promotional campaigns with ROI analysis)
• Regular store visit to monitor competitors’ promotional activities and performance
• Collaborate with Retail Sales team to construct specific marketing plans to deliver category/branding objectives and ensure excellence in in-store activation; prepare monthly POSM communication with sales consultants
• Lead and coordinate ad hoc projects whenever necessary

 THE PERSON:

• Bachelor's degree in Marketing, Journalism or related discipline
• Minimum 2-3 years of experience in Shopper Marketing, Trade Marketing, preferably from Retail, FMCG, or F&B in the multinational working environment
• Independent with an agile and ‘can-do’ mindset, capable to work in a fast-paced environment
• Previous roles in dealing with suppliers / account management / and production agencies, understanding trade marketing operation is a must
• Proven track record of new product launches, channel management, trade marketing support, innovative and consumer-centric trade campaign, promotion implementation, and budget management
• Strong sense of handling below-the-line communication with close collaboration with the brand marketing team
• Strong in numeric with commercial acumen to drive business growth, able to manage and deploy budgets for maximum cost-efficiency
• Keep abreast of the latest best practices and technologies
• Excellent and effective communication and interpersonal skills, Fluent English and Chinese are a must.

We offer a competitive remuneration package including 13th-month salary, performance bonus, 18-day annual leave plus life and accident insurance coverage, generous medical and dental coverage, staff purchase privileges in addition to a 5-day work week to the right candidate.

PLEASE APPLY to BSH Home Appliances Limited by sending your full resume with present & expected salary and available commencement date via Apply Now.

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