Responsibilities

• Identify gaps or opportunities for the Digital Direct Distribution Channel through market trends, competitor activities, and customer behaviour analysis.
• Align with the Customer Insight team and Product Proposition team to determine the right persona and market segment in Digital Direct Distribution.
• Collaborate closely with the Customer Transformation and Growth Department to develop and execute customer engagement strategies. This includes enhancing the end-to-end customer digital sales journey and creating targeted campaigns to drive customer interactions through various activities for product promotion and customer retention.
• Engage in the Product Steering Committee for new Digital Direct product development.
• Prepare and report on the performance of Digital Direct Distribution to senior management and other stakeholders regularly.
• Assist and participate in any ad hoc projects assigned by the supervisor.

Qualifications, Training and Experience

• Bachelor’s Degree or above
• With 8 yrs relevant insurance business qualifications or equivalent. (With working experience in Marketing, Digital Distribution, insurance product is highly preferred.)
• Strong business acumen, numeric sense, and attention to detail.
• Mature with excellent presentation
• Preference given to actuarial, consulting, or insurance product background
• Good knowledge in Insurance principles and cost-benefit analysis.
• Good communication, problem solving skills and coaching skills.
• Proficient in MS Excel and MS Powerpoint

Bupa offers 5 days’ work per week and comprehensive remuneration packages including base salary, study assistance plan, company pension plan, life and medical benefit, dental benefit, annual leave, examination leave, etc.

Bupa is an equal opportunity employer and welcomes applications from qualified candidates. Information provided will be treated in strict confidence and only be used for consideration of application with Bupa.

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