This global fintech trading exchange platform is looking for a seasoned SEO candidate to drive the SEO strategies for company's digital channels.

Job descriptions

• Develop and execute effective SEO strategies to increase organic search traffic and improve website rankings on major search engines
• Generate top-quality content focused on the latest market trends utilizing internal data and AI assistance
• Collaborate with the digital marketing team to create SEO-optimized content, including website copy, blog posts, and landing pages
• Conduct keyword research, competitor analysis, and website audits to identify optimization opportunities and enhance content quality
• Oversee website maintenance, ensuring optimal performance, regular content updates, and technical improvements
• Implement on-page, off-page, and technical SEO strategies, including keyword research, content optimization, link building, and website infrastructure enhancements
• Monitor and analyze website performance using SEO tools and Google Analytics, providing regular reports on key metrics and actionable insights.
• Stay updated on SEO trends, algorithm changes, and industry best practices, incorporating them into strategies and campaigns
• Work with web team to ensure technical SEO best practices, focusing on site speed optimization, mobile responsiveness, and crawlability
• Collaborate closely with the digital marketing team to align SEO initiatives with broader marketing objectives

Requirements

• Bachelor's degree
• Minimum 5 years of proven experience in SEO, with a track record of delivering successful SEO campaigns
• Experience in the finance industry would be advantage
• Proficient in using SEO related analytics tools, including Google Analytics, Google Search Console, SEMRush, and similar platforms
• Strong analytical skills with the ability to interpret data make informed, data-driven decisions.
• Proficient in producing high-quality bilingual content.
• Proven project management and organizational skills
• Fluent in written and spoken English and Chinese

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