Manager, Global Brand
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We are now seeking a Manager, Global Brand to join our Global Brand team based in our Headquarter office in Hong Kong. The Manager will be a key member of the Global Brand Team and will be responsible for driving the strategic brand-building & consumer engagement/ experience initiatives, including but not limited to planning, development, implementation, execution, and measurement of brand initiatives and campaigns for Plaza Premium Group.
What you'll be doing:
BRAND Management
Interested parties please send full resume with earliest availability, current and expected salary to Human Resources Department by click " Apply Now"
Personal data provided will be treated in strict confidence and used for recruitment purpose only
Together, We Make Travel Better!
We are now seeking a Manager, Global Brand to join our Global Brand team based in our Headquarter office in Hong Kong. The Manager will be a key member of the Global Brand Team and will be responsible for driving the strategic brand-building & consumer engagement/ experience initiatives, including but not limited to planning, development, implementation, execution, and measurement of brand initiatives and campaigns for Plaza Premium Group.
What you'll be doing:
BRAND Management
- Leads execution and enforcement of brand guidelines across PPG portfolio brands and communication channels. Ensures regional adoption of communications tactics in alignment with global brand voice, and governs messaging, creative expressions, and visual identity.
- Support the Brand Director in developing a strategic overview of the brand including planning and pull-through of Brand management & initiatives and programs relevant to the target audience and travel trends
- Develops and manages brand tracking effectiveness measurements on a global level of brand programs.
- Collaborate with various internal partners to understand business needs, timing, business impact, and expectations; consolidate and translate the company’s vision, internal needs and consumer understanding into desired brand products & experience across PPG portfolio with implementation plan including key priorities, success metrics, content and required investment, etc.
- Support Internal Brand initiatives and special projects, assigned by the Chief Transformation Officer from planning to execution to markets.
- Supervise pre-opening photography and videography and make sure a consistent deliverable from a Global brand perspective
- Manage external agencies/consultants on special projects and ensure the timely delivery of high-quality deliverables.
- Bachelor’s Degree in Communications/Marketing or other relevant disciplines preferred
- 8 to 10 years of relevant work experience in the Brand and Marketing field, on a regional level.
- Strong communicator: Ability to communicate clearly and concisely, orally and in writing. Ability to confidently present objectives and desired outcomes to leadership and cross-functional teams.
- Previous experience working in large-scale/ complex organizations with multiple locations and stakeholders
- Luxury, lifestyle brand experiences are preferred
- Candidates with A-list agency background are preferred
- Excellent Project and process management skills: Ability to manage time and budget effectively, including balancing multiple priorities to meet deadlines. Ability to identify or implement systems and process improvements. Self-initiating and results oriented.
- Cross-functional collaboration and leadership: Ability to work both independently and as part of a team. Ability to work cross-culturally in a matrix and dynamic organization
- Good eye and passion for what makes great creative work, both generally in terms of effective creativity for all marketing channels.
- Ability to work efficiently in a fast-paced, deadline-driven environment
Interested parties please send full resume with earliest availability, current and expected salary to Human Resources Department by click " Apply Now"
Personal data provided will be treated in strict confidence and used for recruitment purpose only
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Overview
About Plaza Premium Group Headquartered in Hong Kong, Plaza Premium Group is the pioneer and industry leader in providing Premium Airport Services in over 1,600 locations of more than 600 international airports, across Asia, Australasia, Europe, North America, South America and the Middle East, with a collective goal of ‘enhancing your airport experience’. The Group comprises four core airport services, Airport Lounge, Airport Transit Hotel, Airport Meet & Greet Service, and Airport Dining.
The Group currently employs over 6,000 staff and serves over 20 million passengers around the world annually. The Group is dedicated to providing quality services and possesses proprietary knowledge in airport hospitality industry. By continuously surpassing travellers’ expectation, the Group’s network is rapidly growing across major international airports around the world.
關於環亞集團
作爲全球提供高端機場服務的先驅和最大管理機構之一，總部設於香港的環亞集團，網絡覆蓋亞洲、大洋洲、歐洲、北美、南美和中東等600 多個國際及內陸機場，並擁有超過1,600 多個服務網點，致力為每一位旅客實現「更佳機場體驗」的願景。集團主要經營四項核心業務，包括機場貴賓室、機場中轉酒店、機場禮賓接待及機場餐飲服務。
環亞集團在全球各地僱用逾6,000名員工；每年為超過2千萬人次的旅客提供優質的機場服務。集團憑藉穩健的往績及專業的態度，為旅客提供卓越的品質，加上屢獲殊榮的服務與設施，使其網絡不斷擴展，並在全球機場服務業者中享負盛名。