Paid Social | Global Blockchain/Crypto Firm

We're on the lookout for a Paid Social Director to join a global blockchain/crypto firm based in Hong Kong or Singapore.

My client is a leading figure within the blockchain/crypto space, and they are looking to add an additional headcount to oversee the paid social marketing side of the business and for them to spearhead new strategies in 2025.

As a Senior Paid Social Director, you will oversee the strategic planning, execution, and optimization of global paid social campaigns on major platforms such as Facebook, Instagram, LinkedIn, TikTok, Snapchat, Twitter, and emerging channels.

Your responsibilities go beyond managing campaigns; they encompass comprehensive strategy development, collaboration across functions, and providing thought leadership in paid social media marketing. You will oversee high-impact campaigns that promote global user acquisition, engagement, and revenue growth for both web and app products.

What You Will Be Doing

• Develop and execute effective paid search strategies aimed at acquiring global users, enhancing engagement, and driving revenue growth, with a focus on English-speaking markets such as the US, UK, and Canada.
• Oversee the planning, execution, and optimization of large-scale paid social campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, Snapchat, and Twitter, ensuring they align with business objectives.
• Manage and mentor a team of paid social specialists, cultivating a culture of excellence, creativity, and innovation while providing hands-on support for their skill development.
• Collaborate with leaders in organic marketing, creative, performance marketing, product, and analytics to develop cohesive and unified strategies.
• Assess and improve campaign performance using advanced A/B testing, audience segmentation, and creative experimentation to achieve the best results.
• Be the subject matter expert in paid social, driving innovation and best practices while strategically allocating resources across platforms and campaigns to maximize ROI.

Who We Are Looking For

• 8+ years of experience in paid social media marketing, including scaling global campaigns and managing multi-million-dollar budgets.
• Proven track record in scaling global paid social media efforts for web and app platforms.
• 3+ years of experience in team management and mentoring, with a focus on building high-performing teams.
• Strong analytical skills to interpret complex data and develop actionable strategies, along with deep knowledge of paid social platforms and analytics tools.
• Excellent communication and presentation skills, with a passion for innovation and staying updated on industry trends. Experience in TradFi, Crypto, i-gaming, or sports is a plus.
• Expertise in performance marketing strategies for English-speaking markets (US, UK, Canada) and global campaigns.

Does this opportunity sound like you? Apply Now or email at; [via CTgoodjobs Apply Now].

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