This position is pivotal in steering marketing and communication initiatives that align with the company’s goals, with a specific focus on driving market expansion. The Senior Executive, Marketing Communications will support the team in amplifying brand recognition, crafting compelling narratives for regional audiences, and ensuring seamless integration of communication strategies across diverse markets, particularly in Singapore. 

Thriving in a forward-thinking organizational culture, the role will emphasize innovation, regional collaboration, and achieving measurable outcomes in a dynamic environment supported by visionary leadership and talented colleagues. The role also includes in-depth market research and analysis to shape marketing strategies and support business

What will you do?

• Support the team in executing marketing and branding strategies to enhance brand awareness and business growth in the Singapore market.
• Assist in the development of marketing materials, including presentations, brochures, and digital content, ensuring brand consistency.
• Manage SEO and SEM initiatives, optimizing website performance and digital ads to drive traffic and lead generation in Singapore.
• Oversee social media and digital marketing efforts, creating and publishing content to boost brand engagement in target B2B audiences.
• Coordinate and execute marketing campaigns, product launches, and promotional activities, ensuring timely delivery and alignment with business objectives.
• Track and analyze marketing performance, preparing reports and insights to support strategic decision-making.
• Work closely with internal teams and external partners to ensure smooth execution of campaigns and branding efforts.
• Perform ad-hoc assignments as directed by the supervisor to support strategic objectives.

What are we looking for?

• Degree holder in Business Administration, Marketing, Public Relations, Communications or any related disciplines.
• 3-5 years of experience in marketing communications and B2B marketing; exposure to regional markets is a plus.
• Proven expertise in SEO, SEM, Google Ads, and Google Analytics, optimizing campaigns and analyzing performance data.
• Knowledge of multimedia design and content production.
• Strong written and verbal communication skills, with the ability to create compelling and engaging content.
• Strong analytical skills to assess market trends, campaign effectiveness, and digital performance metrics.

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