Our client, a global supply chain business, is looking for a Digital Marketing Assistant Manager. The ideal talent will be someone who has some understanding/ exp. in Booking systems, design and create marketing campaigns, Keep track of the KPI/ ROI of ads. Perm opportunity.

Responsibilities:

• Strategy Development: Create and implement performance marketing and paid social media strategies to enhance customer acquisition, conversions, and revenue growth across global digital platforms in collaboration with agencies.
• Agency Collaboration: Work closely with marketing agencies to execute campaigns, optimize targeting, and refine bidding strategies using data-driven insights that align with business objectives.
• Vendor Management: Oversee vendor relationships to ensure high-quality deliverables in areas such as creative production, media buying, and Google Tag implementation and optimization.
• Account-Based Marketing: Utilize account-based marketing tools to improve ad targeting and increase the efficiency of campaigns and prospecting efforts.
• Performance Tracking: Use marketing analytics tools, such as Google Analytics, to monitor campaign performance, assess ROI, and generate actionable insights.
• Reporting and Insights: Provide regular updates on performance metrics, track KPIs, and offer recommendations to both internal and external stakeholders.
• Local Campaign Customization: Work with agencies to tailor advertising campaigns for local branches and present insights through reporting and dashboards to internal teams.

Requirements:

• Education: Bachelor’s Degree or equivalent in Marketing or a related field.
• Experience: At least 4 years of experience in digital marketing, preferably within a marketing agency, with a focus on B2B markets.
• Platform Proficiency: Strong knowledge of performance marketing platforms, including Google Ads, and experience with LinkedIn Ads.
• Analytical Skills: Proficient in marketing analytics tools (e.g., GA4, Looker Studio) with a proven ability to analyze data, generate insights, and provide actionable recommendations.
• Budgeting Skills: Experience in budgeting, forecasting, and financial analysis related to marketing initiatives.
• Web Management: Familiarity with working alongside web teams to update website content and manage Google Tag Manager.
• Self-Starter: A proactive problem-solver with the ability to adapt quickly to new challenges.
• Communication: Excellent communication and presentation skills.
• Analytical Mindset: Strong analytical capabilities combined with strategic thinking and business acumen.
• Language Proficiency: Fluent in both spoken and written English and Chinese.

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