Overview Of Job:

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Specialist, Biddable to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role:

This role reports to Associate Director - Biddable.

3 Best Things About The Job:

• Collaboration and Growth: Work alongside a young and dynamic team, fostering a collaborative and supportive environment for professional development.
• Client Impact: Directly manage and optimize performance campaigns for leading brands, driving tangible business results through biddable strategies.
• Continuous Learning: Expand your expertise in performance media as part of our growing Center of Excellence, staying at the forefront of industry trends and technologies.

In this role, your goals will be:

In 3 Months

• Process Mastery: Gain a comprehensive understanding of agency and GroupM Nexus team structures, client performance requirements, and digital ad operations workflows.
• Operational Excellence: Seamlessly implement workflow processes for performance-based campaigns and ad operations, including tagging through DCM.
• Client Relations: Build strong relationships with clients, effectively managing pure performance accounts.
• Resource Management: Efficiently utilize performance team resources across core local account teams.
• Team Support: Establish trust with planning teams, providing support for their success.

In 6 Months

• Account Expertise: Develop a deep understanding of all key accounts and their performance and ad operations requirements.
• Process Optimization: Streamline existing processes to enhance reporting, management, and collaboration for internal and external teams.
• Campaign Optimization: Achieve significant improvements in campaign performance through data-driven optimizations, working closely with internal stakeholders.
• Platform Proficiency: Master the operational and implementation aspects of all key biddable platforms.
• Strategic Recommendations: Develop and present performance strategies for key clients and new business prospects.

In 12 Months

• Industry Expertise: Stay updated on the latest upgrades and enhancements in biddable platforms.
• Performance Improvement: Drive noticeable year-on-year performance improvements for managed accounts.
• Service Expansion: Increase the adoption of additional biddable services within the client portfolio.
• Data-Driven Insights: Analyze key metrics and benchmarks for different biddable platform formats, providing valuable insights to the team.
• Client Education: Amplify client knowledge on the strategic approach and value of biddable platforms.

What Your Day Job Looks Like:

• Campaign Management: Oversee the strategy, planning, implementation (ad operations), and reporting of performance and digital campaigns across multiple brands.
• Multitasking and Prioritization: Manage multiple projects simultaneously, ensuring timely delivery and meeting expectations.
• Performance Optimization: Analyze campaign data to identify trends and insights, developing and implementing optimization strategies to achieve client KPIs.
• Knowledge Dissemination: Facilitate continuous learning and knowledge sharing within the team and broader organization.
• Cross-Functional Collaboration: Effectively work within and lead cross-functional teams involving clients, internal teams, and media owners.

Minimum Qualifications:

• 1-2 years of relevant experience in performance marketing.
• Thorough understanding of all key biddable mechanisms and their implications.
• Strong communication and presentation skills, with the ability to confidently interact with clients.
• Fluent in spoken and written English and Cantonese.
• Candidate with less experience will be considered as Executive.

Interested parties please click Apply Now to apply job.

More about GroupM Nexus

GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, and a culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.

Discover more about GroupM at www.groupm.com

Follow @GroupMAPAC on Twitter

About Hong Kong

Hong Kong SAR’s small yet highly dynamic and efficient media market allows us to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong SAR’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong SAR’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong SAR, where opportunities for you to innovate and grow are unparalleled.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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