What you’ll do:

E-Commerce Strategy & Operations

• Develop and implement strategies to drive online revenue, market share, and customer loyalty.
• Oversee website content and ensure alignment with brand messaging and marketing campaigns.
• Optimize the online customer journey to improve navigation, checkout processes, and user experience.
• Own E-commerce A&P (media, sampling, packaging etc. investments) and P&L for HK, focusing on driving revenue target and main on-site KPIs (traffic, conversion, AOV..)
   

Digital Marketing

• Manage digital campaigns (SEO, SEM, paid social, email) to drive traffic, engagement, and ROI.
• Lead CRM initiatives to enhance customer retention through personalized campaigns.
• Collaborate with agencies and vendors to apply industry best practices and innovative approaches.
   

Data Analysis & Optimization

• Use analytics tools to track performance, identify trends, and refine strategies.
• Conduct A/B testing to optimize campaigns and site performance.
• Provide actionable insights through detailed performance reporting.
   

Technology & Platform Management

• Ensure the e-commerce platform operates efficiently, resolving any technical issues promptly.
• Oversee integrations with third-party tools and implement platform enhancements.
• Drive UX/UI improvements to elevate the overall shopping experience.
   

Budget Management

• Plan, monitor, and manage budgets to achieve financial targets efficiently.
   

What you have:

Experience & Leadership

• Years of Experience: 8–12 years in e-commerce or digital marketing.
• Success Metrics: Proven track record in driving growth and leading cross-functional teams.
   

Technical Expertise

• E-commerce Platforms: Proficiency in platforms such as Salesforce Commerce Cloud and Shopify.
• Analytics Tools: Skilled in using Google Analytics and Tableau for data analysis.
   

Strategic & Analytical Skills

• Data-Driven Decision Making: Ability to analyse metrics and adapt strategies based on industry trends.
• Strategic Vision: Strong strategic thinking to navigate market changes effectively.
   

Customer-Centric Mindset

• UX/UI Improvements: Focus on enhancing customer experiences through design enhancements.
• Personalised Marketing: Implement innovative solutions to tailor customer interactions.
   

Communication & Budget Management

• Communication Skills: Excellent verbal and written communication abilities.
• Budget Management: Experience in managing budgets to meet financial and operational targets.
   

Knowledge of Acquisition Platforms

• Platforms: Familiarity with key acquisition platforms including Google, Facebook, YouTube, and Instagram.
• Analytics Tools: Knowledge of analytics tools like Google Analytics, Omniture, and Tag Management Systems.
   

SEO Knowledge

• Search Engine Optimization: Understanding of SEO best practices to improve online visibility.
   

Project Management Experience

• Software Proficiency: Previous use of project/task management software systems.
• Agile Methodology: Familiarity with Agile tools such as Confluence, JIRA, or Wiki is a plus.

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