Company Description: This company, a trusted joint venture founded in 2000, focuses on simplifying lives through innovative digital solutions. With strong backing from industry leaders, it has built a solid reputation in information and communication technology.

Location: Hung Hom, Kowloon City District

Nature: Permanent

Job Title: Senior Digital Performance Executive (eCommerce)

Responsibilities

• Develop an effective SEO keyword strategy and perform competitive analysis to boost valuable web traffic from search engines.

• Oversee and enhance SEM campaigns to maximize conversions and return on investment.

• Analyze customer web behavior and conduct A/B testing to improve user journeys and conversion rates.

• Review campaign metrics and website data to uncover insights and pinpoint areas for improvement.

Requirements

• Possess in-depth knowledge of on-page SEO, Google Search Console, and GA4.

• Demonstrate advanced skills in paid advertising platforms like Google Ads, with expertise in bidding optimization, audience targeting, and A/B testing.

• Exhibit a strong analytical mindset to interpret data and metrics for informed marketing decisions.

• Knowledge of PowerBI is considered an advantage.

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