Senior Insight Analyst
Senior Insight Analyst
Hong Kong Broadband Network Limited (HKBN)Job Highlights
- Perform data mining and analysis to provide actionable insights
- Min. 3 years’ experience in data analysis and CRM
- Good knowledge of advanced analytics and ML techniques
- Perform data mining and analysis to provide actionable insights and improve conversion
- Collaborate cross-functionally to understand business requirements and translate them into actionable data solutions
- Support campaign planning and execution to deliver campaigns on agreed schedule and identify areas for automation to improve efficiency
- Consistently review and refine customer segmentation/tags to improve marketing effectiveness
- Develop and maintain dashboards using data visualization tools, and translate data into actionable insights to support decision making
- Provide advanced analytics support including machine learning and statistical modelling
- Work closely with Data Management Team and IT to identity valuable data sources from all touchpoints, and transform it into an analytical-friendly format to support analysis, digital journeys enhancement and process optimization
- Degree holder in IT/IS/Statistics/Business Administration or related disciplines.
- Min. 3 years’ experience in data analysis and CRM using large-scale database
- Solid knowledge and experience in free-hand SQL, Python and data visualization (e.g. Power BI and Tableau)
- Experience in marketing automation software/CRM tools (e.g. Salesforce, MS Dynamics, Adobe campaign etc.)
- Good knowledge of advanced analytics and ML techniques
- Positive and innovative learning attitude, proficient in problem-solving and stakeholder management
- Experience in different cloud technology such as AWS, Azure and GCP is an advantage
- Fluent in English, Cantonese and Mandarin
HKBN career opportunities can be viewed at www.hkbn.net/new/tc/careers.shtml.
We commit ourselves to be a caring employer and provide equal opportunities, sustaining a pleasant working environment with zero discrimination on the ground of sex, marital status, disability, pregnancy, family status and race. Personal data provided by job applicants will be used strictly according to our Personal Information Collection Statement, a copy of which will be available on written request.
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About The Team
At HKBN, it’s more than a job but an inspirational life journey. We offer a fast-paced, dynamic and fulfilling experience as you expand your career. We are one of the region’s fastest growing telecom services and digital solutions providers. We bring together the best of technology, global partnerships, and customer-centric innovation with a Purposeful culture that unleashes Change and Growth. In Hong Kong, our Residential Solutions services 1-in-3 households, while our comprehensive one-stop Enterprise Solutions helps 1-in-every-2 active companies to transform digitally and stay competitive today and tomorrow.
HKBN is the place for resourceful, entrepreneurial and fun-loving People who like problem-solving and make deep impact: enrich lives, empower companies, and transform society. We are committed to deliver solid results through trust and passion across multiple geographical markets.