Position General Summary

The Digital Marketing Specialist develops and executes the internal and external digital marketing and communications activities of Florida Virtual School. The Digital Marketing Specialist recommends changes in online marketing philosophy and execution and ensures that all digital and mobile marketing activities nurture the FLVS brand and overall organizational strategy.

Essential Position Functions

• Develop, coordinate, and execute digital marketing campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with key stakeholders
• Partner with cross-functional teams to help team members understand viable upgrades or changes to internal systems (user experience) and digital marketing solutions for products, courses, and other needed items
• Assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing and communications initiatives and makes recommendations based on findings
• Perform writing, copywriting, editing, and proofing of marketing materials, web content, social media posts, blogs, and online advertising
• Oversee organization-wide online advertising initiatives, including Search Engine Marketing, banner advertising, and social media advertising
• Maintain messaging and branding consistency across online platforms
• Compile competitive information
• Develop and execute the organization-wide social media strategy, ongoing content development, and customer engagement. This is including, but not limited to, Facebook, Twitter, Google+, Pinterest, Instagram, YouTube, and WordPress (FLVS Blog).
• Work with and manage external partners as needed to achieve digital marketing goals
• Complete special projects as assigned
• Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others
• All work responsibilities are subject to having performance goals and/or targets established
  
  

(These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job related duties as required.)

Minimum Requirements

Education/Licensure/Certification:

Bachelor’s Degree in Marketing, Advertising, Communications, or Public Relations; or equivalent combination of education and relevant experience

Experience

Three years’ in marketing, advertising, communications, public relations, or other related fields

Knowledge, Abilities And Skills

• Excellent verbal and written communication skills
• Ability to excel in a detail-oriented, deadline-driven environment
• Ability to prioritize tasks while maintaining constant level of high quality
• Strong interpersonal and customer service skills
• Ability to work with/for multiple employees and meet deadlines
• Excellent organizational skills
• Ability to schedule and meet deadlines
• Ability to be self-motivated
• Ability to be a strong team player and work with multiple employees to achieve deadlines
  
  

Communication Skills

CORE COMPETENCIES FOR SUCCESS:

Clearly and effectively conveys and/or presents information verbally; summarizes what was heard to mitigate miscommunication; Shares ideas and perspectives and encourages others to do the same; Informs others involved in a project of new developments; Disseminates information to other employees, as appropriate; Effectively uses multiple channels to communicate important messages; Keeps supervisor well informed about progress and/or problems in a timely manner; Writes in a clear, concise, organized and convincing way for a variety of target audiences; The written message is consistently error-free; The written message has the desired effect on the target audience

CUSTOMER FOCUS

Prioritizes customers (internal and external) and their needs as primary and is dedicated to meeting their expectations; Develops and maintains customer relationships; builds credibility and trust; Quickly and effectively solves customer problems; Provides prompt, attentive service in a cheerful manner; adapts to changing information, conditions or challenges with a positive attitude; Incorporates customer feedback into delivery of service to provide the best experience possible for the customer; Actively promotes FLVS in community by serving as a FLVS ambassador or volunteer

Interpersonal Skills

Relates well with others; Treats others with respect; Shares views in a tactful way; Demonstrates diplomacy by approaching others about sensitive issues in non-threatening ways; Considers and responds appropriately to the needs, feelings and capabilities of others; Fosters an environment conducive to open, transparent communication among all levels and positions; Takes the initiative to get to know internal and external customers

FUNCTIONAL /TECHNICAL EXPERTISE

Has the skills, abilities, knowledge and experience to be successful in functional area of expertise; Dedicates time and energy to keeping abreast of the latest information related to area of expertise and technology; Picks up on technology quickly; Does well in technical courses and seminars; Produces high quality work in organized and timely fashion

Individual Contributor Competencies For Success

PEER RELATIONSHIPS CREATIVITY

Finds common ground and solves problems for the good of all; Can represent his/her own interests and yet be fair to other groups; Solves problems with peers with minimal “noise”; Is seen as a team player and is cooperative; Easily gains trust and support peers; Encourages collaboration; Is candid with peers

Comes up with a lot of new and unique ideas; Easily makes connections among previously unrelated notions; Tends to be seen as original and value-added in brainstorming sessions; Takes calculated risks; Is not afraid to try new things and potentially “fail fast”

SELF KNOWLEDGE

Seeks feedback; Gains insight from mistakes; Is open to constructive criticism; isn’t defensive; Proactively seeks to understand his/her strengths and areas for growth; applies information to best serve organization; Recognizes how his/her behavior impacts others and incorporates insight into future interactions

PLANNING

Accurately scopes out length and difficulty of tasks and projects; Sets objectives and goals; Breaks down work into the process steps; Develops schedules and task/people assignments; Anticipates and adjusts for problems and roadblocks; Measures performance against goals; Evaluates results

ORGANIZING

Uses his/her time effectively and efficiently; Concentrates his/her efforts on the more important priorities; Can attend to a broader range of activities as a result of organizing time efficiently; Can marshal resources (people, funding, material, support) to get things done; Can orchestrate multiple activities at once to accomplish a goal; Arranges information and files in a useful manner

PROBLEM SOLVING

Uses rigorous logic and methods to solve difficult problems with effective solutions; Probes all fruitful sources for answers; Can see hidden problems; Is excellent at honest analysis; Looks beyond the obvious and doesn’t stop at the first answers

DRIVE FOR RESULTS

Can be counted on to exceed goals successfully; Very bottom-line oriented; Steadfastly pushes self and others for results; Is full of energy for the things he/she sees as challenging; Not fearful of acting with a minimum of planning; Consistently seizes opportunities; Consistently exceeds goals

Physical Requirements And Environmental Conditions

Location: Singapore and Hong Kong

Frequency of travel: Occasional travel is required for meetings, trainings and conferences; location may vary and may require overnight stays

Light physical activities and efforts required working in an office environment

(Reasonable accommodations will be made in accordance with existing requirements for otherwise qualified individuals with a disability.)

We do not discriminate in admission or access to, or treatment or employment in its programs and activities on the basis of race, colour, religion, age, sex, national origin, marital status, disability, genetic information or any other reason prohibited by law.

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