Your Role

Choco Up is looking for an energetic Growth Marketing Executive based out of our Hong Kong office and play a critical role in scaling Choco Up in Asia. This position focuses on driving growth through social media management, paid marketing campaigns, and market-specific growth initiatives to achieve acquisition and activation goals. You are expected to contribute significantly to our business goals through growth marketing.

What You Will Do

• Take ownership of Choco Up’s presence on social media platforms by planning, publishing, and monitoring engaging content.
• Develop and execute paid media campaigns across key platforms (e.g. Meta, Google, LinkedIn) to drive traffic, leads, and conversions in target markets.
• Work cross-functionally with the Partnerships and Business Development teams to identify and act on growth opportunities, including co-marketing or joint campaigns.
• Create and manage marketing materials, including social media posts, landing pages, email templates, and other communication assets.
• Track and report on key performance metrics for social media and growth campaigns, and provide actionable insights to optimize performance.
• Work with the Growth Marketing team to execute events, webinars, and networking sessions.
• Staying on top of market landscape and identifying growth opportunities.

You will thrive in this role if:

• You are a data-driven T-shaped marketer. You have broad skills across channels (organic, paid, earned and owned) with experience in at least two – or able to pick up new skills quickly.
• You have a growth mindset. You are agile, resourceful and able to learn on the fly.
• You are curious. An ambitious self-starter with strong-problem solving skills and a passion for challenge and opportunity.
• You are collaborative. You will need excellent interpersonal and communication skills as you work across teams and functions.
• You enjoy hosting and planning events. Experience in webinar and other event management is a must.
• You are passionate about startups. We’re on a mission to help a million asset-light businesses grow 10x and love team members who feel strongly about solving the funding gap that these businesses face.

We Are Looking For People Who Possess

• At least 2 years’ experience in Marketing. Experience in social media marketing (organic and paid campaigns) is a plus.
• Speaking and writing proficiency in English and Chinese.
• Familiarity with social media platforms, analytics tools (e.g., Google Analytics, Meta Ads Manager), and marketing automation platforms is highly desirable.
• Fresh graduates are welcome

Candidate With Less Experience Will Be Considered As Marketing Assistant

Benefits

At Choco Up, we value our people and believe that an individual's successes make the company successful. We have a big goal and we work hard, so we want to give everyone the benefits that really help their success:

• Competitive packages
• Performance-based bonus and ESOP opportunities
• Medical Insurance
• Fast career progression
• Opportunity to work on cutting-edge tech innovations leading in the globe
• Join a prominent fintech startup and make a big impact to the lives of Asia’s entrepreneurs
• Flat and open culture, be able to work directly with founding team

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