Senior Marketing Officer
Job Highlights
- Convenient working location, 5 mins from MTR station
- 5 day week, medical insurance
- Background in Retail/FMCG will be an advantage
- Plan and execute marketing campaigns, covering both online and offline channels to optimize the customer journey and fulfill business objectives.
- Manage social media accounts, business profiles, and websites; respond to comments and inbox messages, ensuring a positive brand image online.
- Maintain a content calendar and create SEO-optimized articles, videos, infographics, and visuals.
- Develop and manage relationships with media, partners, and vendors to maximize promotional opportunities.
- Create and distribute marketing materials such as brochures, posters, and newsletters.
- Coordinate community outreach initiatives and promotional activities to enhance brand visibility and engagement.
- Analyze and report on social media data, website traffic, and campaign performance to identify patterns, ROI, and areas for optimization.
- Conduct competitor analysis and benchmark studies to identify industry trends, best practices, and opportunities for differentiation.
- Support departmental administration and marketing campaigns.
- Assist internal stakeholders with their marketing job requests, ensuring they align with business goals and strategies.
- Undertake ad-hoc projects as directed by management.
Requirements:
- Degree holder in Marketing, Business, or related disciplines.
- At least 5 years of proven experience in both digital and offline marketing roles.
- Background in Retail/FMCG will be an advantage.
- Hands-on experience with SEM, SEO, GA4, Tag Manager, GDN, Meta Business, HubSpot, WeChat, etc.
- Hands-on experience in marketing collateral creation and production.
- Proven results/ROI in executing marketing campaigns.
- Excellent English and Chinese writing skills to create compelling content tailored to different platforms and audiences.
- Strong analytical mindset and problem-solving skills.
- Dynamic, organized, meticulous, and result oriented.
- A mature self-motivator who aims to drive things forward and demonstrates the ability to prioritize tasks effectively.
- Candidates with less experience will be considered for the Supervisor position.
Skills
More Information
| Salary | N/A (Search your salary info in  ) |
| Benefit |
|
| Job Function |
|
| Work Model |
|
| Industry | |
| Employment Term |
|
| Experience |
|
| Career Level |
|
| Education |
|
Overview
UMP Healthcare Group, established in 1990 and listed on HKEX (722.HK), is a leading comprehensive healthcare service provider in Hong Kong. Operating under the brands UMP, UMP+, ProCare, and other affiliates, we provide a wide range of services including family medicine, specialist consultation, dental care, medical imaging, day surgery, physiotherapy and more. Our network spans over 1,000 self-owned and affiliated institutions across Hong Kong, Macau, and Mainland China, serving individuals and partnering with over 2,000 businesses and insurance organizations. We are committed to delivering comprehensive, coordinated care for everyone and make a real difference in the lives of our patients.