Our client is a fast-growing startup based in Hong Kong who is looking for a Growth Manager to drive their customer acquisition and revenue growth through performance marketing strategies. As a Growth Manager, you will be responsible for scaling the brand through strategic, data-driven marketing initiatives. You will take ownership of multi-channel paid marketing campaigns, with a strong emphasis on META (Facebook & Instagram) and Google advertising. You will work closely with cross-functional teams to optimize performance and drive sustainable growth.

Key Responsibilities:

Performance Marketing & Growth Strategy

• Develop and execute multi-channel performance marketing campaigns across META (Facebook, Instagram), Google Ads, and other relevant platforms.
• Optimize paid media strategies to maximize ROAS (Return on Ad Spend) and improve CAC (Customer Acquisition Cost).
• Implement growth hacking tactics to drive customer acquisition, retention, and revenue growth.
• Continuously test, analyze, and iterate on ad creatives, audience targeting, and campaign structures.

Analytics & Optimization

• Monitor campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Conduct A/B testing on ad creatives, landing pages, and messaging to drive conversion rate improvements.
• Work with the product and design teams to optimize user experience across the funnel.

Collaboration & Innovation

• Partner with content, design, and product teams to create high-performing ad creatives and landing pages.
• Stay updated on the latest trends in performance marketing, paid media, and digital growth strategies.
• Identify new acquisition channels and growth opportunities.

Who You Are:

Must-Have Skills & Experience

• 10+ years of hands-on experience in growth marketing and performance marketing.
• Proven track record of scaling brands through paid media, preferably in startups.
• Strong expertise in META (Facebook & Instagram) advertising, including campaign strategy, audience targeting, and ad optimization.
• Experience managing multi-channel paid campaigns (Google Ads, TikTok, YouTube, etc.).
• Strong analytical mindset with experience using Google Analytics, Meta Ads Manager, and other analytics tools.
• Ability to analyze data, identify trends, and optimize campaigns for maximum ROI.
• Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization.
• Fluent in English

Preferred Experience

• D2C or eCommerce experience is a strong plus.
• Experience working in startups or fast-paced environments.
• Knowledge of SEO, email marketing, affiliate marketing, and influencer marketing is a plus

If you are interested to learn more, please send us your CV or call us on +852 3619 9860 for a confidential chat.

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