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Digital Marketing Lead

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Digital Marketing Lead

Hyphen Connect
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We are currently hiring for a famous F&B company with years of experience and would like to drive digital transformation. They are looking for a Digital Marketing Lead developing and executing comprehensive digital marketing strategies to drive brand awareness, increase online sales, and enhance customer engagement.


Key Responsibilities

  • Create and implement digital marketing strategies to achieve business objectives, focusing on customer acquisition, retention, and brand loyalty.
  • Oversee the planning, execution, and optimization of digital marketing campaigns across various channels including SEO, SEM, email marketing, social media, and affiliate marketing.
  • Analyze campaign performance and customer data to provide actionable insights and recommendations. Use analytics tools to track KPIs and ROI.
  • Collaborate with the content team to create engaging, high-quality content that resonates with target audiences and drives conversions.
  • Conduct market research to identify trends, consumer behavior, and competitive landscape to inform marketing strategies.
  • Manage the digital marketing budget, ensuring effective allocation of resources to maximize return on investment.
  • Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment on marketing initiatives and goals.


Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
  • 5+ years of experience in digital marketing, preferably in the F&B or e-commerce sector.
  • Proven track record of managing successful digital marketing campaigns and achieving measurable results.
  • Strong knowledge of SEO, SEM, email marketing, social media, and analytics tools (e.g., Google Analytics, SEMrush).
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Passion for food and beverages, with a keen understanding of industry trends.

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More Information

SalaryN/A (Search your salary info in SalaryCheck)
Job Function
Location
  • Hong Kong > Others
Work Model
  • On-site / At the workplace
Industry
Employment Term
  • Full-time
Experience
  • 5 years - 7 years
Career Level
  • Middle management level
Education
  • Degree