Position at EssenceMediaCom

Overview of job

Essencemediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Planner / Planner  to join us. In this role, you will manage a set of clients and propose digital strategies across the full digital mix including Display, Mobile, Social & SEM to drive great results for our local & regional clients. As part of career growth, there will be opportunities to work on integrated campaigns as well.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role  

This role reports to: Associate Business Director.

3 best things about the job:  

• You will work on various accounts which will challenge your critical thinking & creative ideations. 
• Having fun whilst learning on the job from best people in the industry. 
• Dare to be different to stand out from the crowd & strive to succeed. 

In this role, your goals will be:
In three months:  

• You should be familiar with our proprietary tools & standard industry tools and team/account process. 
• You should be able to come up with media recommendations, in consultation with the Business Director / Planning Director and handle day-to-day client queries on the media recommendations. 
• You should understand and be able to handle the internal processes in GroupM & Essencemediacom in terms of planning, invoicing, and activations etc… 

In six months:  

• You should have master client reporting and tracking of booked media. 
• You would have confidently presented media recommendations to clients face-to-face. 
• You should have met all the clients that you work with, gained a fair knowledge of your clients’ businesses, and understand how they work. 
• You should have built a comfortable rapport with your team members and your clients. 

In 12 months:  

• You should have gained full knowledge/overview on your clients’ businesses, and know what works in order to achieve the clients’ business objectives. 
• You should be able to handle clients’ day-to-day activities and be able to propose ideas and challenge the briefs/requests. 
• You should have participated in new business pitches. 

What your day job looks like at Essencemediacom:  

• Day-to-day client servicing and relationship management. 
• Work with various teams internally to support the client’s requests and manage campaign executions. 
• Coordinate with local Essencemediacom offices on campaign planning with APAC markets. 
• Offline campaign planning, including Print, OOH, to support entire campaign recommendation. 
• Digital & social display campaign planning, implementation, and optimisation, along with integration with the wider comms. 
• Deployment of best-in-market targeting & tracking tools. 
• Extract, report & analyse clients’ digital campaign performance. 

Minimum qualifications:  

• Graduate degree relating to business/marketing/communication. 
• 2-3 years’ experience in media planning/digital media, preferably in a media agency. 
• Excellent in spoken and written English & Chinese. (both Cantonese & Mandarin) 
• Experience and knowledge on SEM are a plus. 
• Experience with adserving tools such as Sizmek & Double Click. 
• Rigorous & comfortable with numbers. 
• Sensitive to numbers and great knowledge of Excel & PowerPoint. 
• Comfortable with meeting clients & great presentation skills. 
• A strong and genuine interest in media and an appreciation of the part it plays in advertising is vital. 
• You are a team player with good interpersonal skills, and you thrive in an energetic and fast paced environment. 
• Candidates with less experience will consider as Planner. 

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