Job Description
Reporting to Associate Director, Corporate Communications, this is a strategic leadership role responsible for developing and executing comprehensive communication strategies that enhance the HSITP’s reputation, brand, and stakeholder engagement. This role requires a seasoned professional with exceptional communication and story-telling skills, a deep understanding of corporate messaging, and the ability to manage complex projects in a fast-paced environment. The Senior Manager will lead internal and external resources and collaborate with cross-functional teams to ensure alignment with the HSITP’s vision, mission and goals. 

Responsibilities
Strategic Communication Planning:

• Develop and implement integrated corporate communication strategies that align with the Park’s business objectives.
• Craft compelling narratives to support the Park’s brand, values, and strategic initiatives.
• Monitor industry trends and competitor activities for opportunities and risks.

Media Relations & Public Relations:

• Serve as the primary contact for media inquiries; manage relationships with journalists and influencers.
• Develop and distribute press releases, media kits for the Park’s promotion.
• Proactively pitch stories to secure positive coverage.
• Represent the Park, at industry events and forums.

Crisis Communication:

• Develop and maintain a crisis communication plan to protect the Park’s reputation.

Team Leadership:

• Manage cross-team and external resources to achieve project goal.

Content Development:

• Oversee high-quality content creation, including speeches, presentations, articles, and social media posts.
• Collaborate with cross-function teams to formulate story angles and develop key messages for various initiatives to ensure effective delivery of HSITP positioning and messages. 
• Identify the social impacts and economic value of inventions and drive end-to-end multimedia content creation.
• Ensure consistency of communications with the Park’s brand voice.

Measurement & Reporting:

• Track and analyze the effectiveness of communication campaigns and initiatives
• Provide regular reports to senior leadership on communication metrics and insights. 

Requirements

• Bachelor’s Degree in Journalism, Communications, PR, Marketing, or related disciplines; Master’s Degree preferred.
• Min. 8-10 years relevant communications functions exp. gained in a sizable organization, with at least 3 years in a senior managerial role.
• An innovative communicator and skilled copywriter, excellent in both written & verbal English and Chinese (Proficiency in Putonghua is a strong plus).
• Able to translate technical information into engaging stories for diverse audiences.
• Strong understanding of the Innovation & Technology Industry and related government policies is a plus.
• Strong media relations and crisis management expertise.
• Proficiency in digital communication tools and platforms. 
• Strong project management and organization skills.
• Strategic thinker with a proactive results-driven approach.
• High level of professionalism and integrity.
• Ability to work under pressure and manage multiple priorities.
• Strong interpersonal skills and ability to build relationships at all levels.