LQV Group is seeking a Marketing Manager to contribute to the expansion of our French food and wine distribution business. In this role, you will oversee the development and execution of our marketing strategy, reporting directly to the Head of Business Development. Your responsibilities as a marketer will encompass both our B2C operations, through our wine bars, and our trade business, focusing on restaurants and hotels. Based in Hong Kong (Wong Chuk Hang), you will primarily lead marketing efforts in Hong Kong and Singapore, while also supporting our French outlet in Paris.

Responsibilities: 

Marketing Strategy

• Perform market research to identify key differentiators, analyze the competitive landscape, and determine effective marketing strategies.
• Develop a comprehensive marketing strategy to boost foot traffic to our outlets and enhance brand visibility.
• Collaborate with outlets to create a marketing calendar that capitalizes on local events and opportunities.
• Collaborate with your manager and LQV’s founder to define key messages and marketing hightimes. 

Marketing Programs

• Plan and execute marketing campaigns utilizing various channels such as PR, social media, online marketing, in-bar promotions, CRM, Google Ads and Instagram ads. 
• Manage online marketing on the e-shop (implement landing pages and promotions) 
• Manage social media platforms (e.g., Instagram, LinkedIn, The Little Red Book) with engaging and relevant content (photos and videos) 
• Engage with Key Opinion Leaders (KOLs) to produce impactful content that grows our online following and drives traffic to our bars.
• Assist outlets with menu design and the creation of in-bar marketing materials.
• Support the trade team by producing necessary sales documentation.

Profile and requirements :

• 2/3 years of experience in marketing 
• Excellent communication skills - ideally in both English and Cantonese (French would be a plus) 
• Ability to think creatively and innovatively 
• Good knowledge of photo and video editing softwares 
• Autonomous and pro-active 
• Attention to details and customer oriented 
• Passion for F&B industry

About LQV :

LQV Group stands as a premier ambassador of the French "art de vivre" across Asia. Established in 2010 with a single wine bar in the heart of Paris, LQV Group has since expanded to become a celebrated destination for wine enthusiasts in France and Asia.

At the core of LQV Group's mission is the meticulous curation of France's finest wines. Through intimate relationships with prestigious wine makers, LQV Group has cultivated a unique portfolio of over 2,500 exquisite wines, each with its own compelling story. This collection includes exclusive allocations and rare finds, offering an unparalleled wine experience.

Wine lovers can savor these exceptional bottles at LQV Group's wine bars in Paris, Hong Kong, and Singapore, or discover them on the menus of Asia's most prestigious fine dining restaurants. Beyond wine, LQV Group also offers a selection of premium French cheeses, meats, and artisanal products, enhancing the authentic French experience.

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