How to build a growth model with an integrated digital ecosystem consists of business verticals ranging from Digital Commerce, FinTech, Insurance, MedTech, travel to payment services including digital wallets, BNPL and digital lending? Looking to be a game-changer? Keep reading!

HKT’s Digital Ventures bring to life innovations that take fintech, loyalty rewards and e-commerce to the next level. Leveraged by high profiling loyalty program and big data of high future visibility, we run a very successful and promising digital ecosystem in Hong Kong.

Our team is growing! HKT Digital Ventures - Fintech, Financial Services is now looking for a Marketing Manager to oversee the strategic creation of our digital Payment & Credit businesses, as well as storytelling in our digital channels with the goal of building brand awareness, fostering loyalty, increasing engagement, and growing our audiences & businesses.

We are seeking a highly motivated and creative Marketing Communications Manager to join our team and lead the development and execution of our marketing communications strategy. You will be responsible for crafting compelling narratives, managing brand messaging, and driving engagement across multiple channels to build brand awareness and drive user acquisition.

Your roles:

• Develop and execute comprehensive marketing plans and calendar that aligned with business objectives and target audience.
• Manage and oversee all aspects of brand messaging, including tone of voice, visual identity, and key messaging.
• Create engaging content for various channels, including mobile app, website, social media, email, app push, MMS, press releases.
• Manage and optimize digital marketing campaigns across various channels including digital advertising, social media, content marketing, email marketing, and influencer partnerships.
• Collaborate with internal teams (business, product, design) and external partners (merchants, card schemes) to ensure consistent brand messaging and seamless integration of marketing campaigns.
• Access and use of digital and AI tools for initiatives, work closely with designers on requirement communication, ensure quality design and deliverables.
• Track and analyze campaign performance, identify key metrics, and provide insights for continuous improvement.
• Stay abreast of industry trends and best practices in marketing communications.
• Perform ad-hoc assignments designated by management.

To succeed in this role:

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years marketing communication experience in fintech, loyalty or digital service. Agency background will be an advantage.
• Proven track record of developing and executing successful marketing campaigns.
• Strong writing, editing, and storytelling skills.
• Excellent communication in Cantonese, English and Mandarin.
• Experience with digital marketing and GenAI tools and platforms (e.g., Google Analytics, social media management tools, Mid Journey).
• Can-do, positive, open-minded with excellent interpersonal skills.
• Less experience will be considered as AM or SME.

HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies (www.hkt/privacy-statement), a copy of which will be provided immediately upon request.

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