Job Purpose:

• To support execution of the Bank’s digital marketing and social media content strategy as an integral part of its marketing communications efforts
• To support execution of marketing and PR campaigns for the retail bank, including segments, products, services and channels as necessary
• To provide administrative support to the Communications and PR team
• Job Responsibilities
• To support the growth and performance of the Bank’s overall digital and social media strategy and presence, including but not limited to SEO, SEM, Facebook, lnstagram, WeChat, LinkedIn, KOL/ affiliate resources, etc
• To execute and manage the Bank’s social media content strategy and social media platforms in line with our overall digital and social media strategy
• To support execution of marketing communications campaigns for the Bank's retail banking products, services and channels as necessary, including but not limited to ATL and BTL promotions, PR promotions, digital/ social media marketing, POP displays, events and sponsorships, etc
• To coordinate with external vendors (incl. digital agency resources) on production and other projects for accurate, timely and quality execution and delivery
• To liaise with creative agencies and other external parties on digital creative development, media placement and production for branding and marketing campaigns
• To support and coordinate tracking, analysis and reporting of performance metrics in order to assess marketing ROI on digital channels
• To support / coordinate daily news coverage monitoring, A&P expense monitoring, invoicing consolidation, marketing calendars, stationery and/or other inventory management, ITD coordination as well as other routine department administrative work as necessary
• Where necessary, to support corporate and CSR activities e.g. sponsorship and volunteer work

Incumbent Requirements

• Degree or above with major in Business Administration, Marketing, Digital Marketing, Communications, Journalism or related disciplines
• Minimum 3 years of relevant experience in digital marketing, social media, advertising and/or PR; banking and financial services experience will be a strong advantage
• Good command of written and spoken English and Chinese
• Knowledge in digital marketing (SEM, mobile, social media, etc)
• Proficient in MS Office applications and Chinese Word Processing
• Experience in using Adobe Photoshop and HTML and JavaScript an advantage
• Self-motivated, detail-oriented, able to multi-task and work under pressure to meet tight schedule
• Team player with good communication and interpersonal skills

Please note that only shortlisted candidates will be notified.