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Head of Marketing, Consumer Financial Services

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Job ref no.: CL/MCC-MKT/CT
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Head of Marketing, Consumer Financial Services

OCBC Bank (Hong Kong) Limited
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Responsibilities

Strategy

• Engage key stakeholders to develop and implement an end-to-end Marketing, and Growth strategy.

• Provide thought leadership and influence country and region's business strategy with the effective and innovative marketing tools & channels.

• Develop marketing strategies to enhance customer revenue potential via customer acquisition and improve utilisation of current service provisions via customer retention and active usage.

• Play pivotal role in marketing investment decisions and authorisations.

• Ensure that the overall brand’s tone of voice, messaging, and behaviours are aligned with the corporate narrative when we engage and communicate internally and externally.

Business

• Ensure adequate capacity plan is in place to meet business growth and required marketing efforts.

• Lead the team to formulate marketing and product campaigns using research and analytics, and leveraging omnichannel thinking and executions.

• Work with relevant stakeholders to enhance customer experience and enhance revenue potential through innovation and/or introduction of relevant marketing technologies.

• Manage Marketing productivity, headcount and cost according to annual budgets

• Be accountable for all Marketing services supported by internal and external service providers.

People 

• Lead through example and build the appropriate culture and values.

• Employ, engage and retain high quality (skill and experienced) people to deliver its obligations.

• Partner with People Team and create robust development program for the Marketing team in line with the evolving digital banking landscape.

• Create a motivational and challenging environment for staff which is conducive to creativity and performance with customer centricity in mind.

Risk and Governance

• A high consciousness of risk and governance and has demonstrated ability to embed this culture in teams

 

Requirements

• Minimum 20 years of integrated country and regional marketing experience.

• At least 10 years of proven track record in leading and mentoring high-performing teams.

• Solid understanding of the marketing landscape and demonstrated ability to adapt digital marketing tactics in response to technology developments as they arise.

• Commercially driven with a strong understanding of consumer financial business 

• Dynamic and strong communicator with the ability to influence cross functional business units.

• Strong growth mindset, proactive, results-oriented and able to manage in a highly matrixed organization.

More Information

Job ref no.CL/MCC-MKT/CT
SalaryN/A (Search your salary info in SalaryCheck)
Benefit
  • 5-day week
  • Birthday leave
  • Discretionary bonus
  • Family medical plan
  • Insurance plan
  • Medical plan
Job Function
Work Model
  • On-site / At the workplace
Industry
Experience
  • 20 years or above
Career Level
  • Senior management level
Education
  • PhD or Doctorate
  • Master's degree
  • Degree
  • Asso. Deg or High Dip
  • Diploma or equivalent
Overview

OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is one of the world’s most highly-rated banks, with Aa1 by Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

OCBC is the second largest financial services group in Southeast Asia by assets. The Group offers a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.

OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals. Its insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the leading asset management companies in Southeast Asia.

The Group’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has close to 420 branches and representative offices in 19 countries and regions.

For more information, please visit www.ocbc.com.hk to learn more about OCBC Hong Kong.