Responsibilities

Strategy

• Engage key stakeholders to develop and implement an end-to-end Marketing, and Growth strategy.

• Provide thought leadership and influence country and region's business strategy with the effective and innovative marketing tools & channels.

• Develop marketing strategies to enhance customer revenue potential via customer acquisition and improve utilisation of current service provisions via customer retention and active usage.

• Play pivotal role in marketing investment decisions and authorisations.

• Ensure that the overall brand’s tone of voice, messaging, and behaviours are aligned with the corporate narrative when we engage and communicate internally and externally.

Business

• Ensure adequate capacity plan is in place to meet business growth and required marketing efforts.

• Lead the team to formulate marketing and product campaigns using research and analytics, and leveraging omnichannel thinking and executions.

• Work with relevant stakeholders to enhance customer experience and enhance revenue potential through innovation and/or introduction of relevant marketing technologies.

• Manage Marketing productivity, headcount and cost according to annual budgets

• Be accountable for all Marketing services supported by internal and external service providers.

People 

• Lead through example and build the appropriate culture and values.

• Employ, engage and retain high quality (skill and experienced) people to deliver its obligations.

• Partner with People Team and create robust development program for the Marketing team in line with the evolving digital banking landscape.

• Create a motivational and challenging environment for staff which is conducive to creativity and performance with customer centricity in mind.

Risk and Governance

• A high consciousness of risk and governance and has demonstrated ability to embed this culture in teams

 

Requirements

• Minimum 20 years of integrated country and regional marketing experience.

• At least 10 years of proven track record in leading and mentoring high-performing teams.

• Solid understanding of the marketing landscape and demonstrated ability to adapt digital marketing tactics in response to technology developments as they arise.

• Commercially driven with a strong understanding of consumer financial business 

• Dynamic and strong communicator with the ability to influence cross functional business units.

• Strong growth mindset, proactive, results-oriented and able to manage in a highly matrixed organization.