GENERAL DESCRIPTION

Assist China’s Communications Director Asia in developing and executing integrated PR and Marketing strategy to achieve business objectives in Hong Kong, Macau & Taiwan, Singapore, Malaysia, Thailand, Korea.

GENERAL OBJECTIVES

• Drive and implement branding and communications strategies with client recruitment and brand awareness as focus.
• Plan and execute PR and digital strategy such as media pitching, influencer, native content etc to meet business goals of brand desirability and visibility.
• Collaborate with retail functions to implement retail marketing plans, such as product launch, instore activation, database collaboration to achieve recruitment objectives.

KEY RESPONSIBILITIES

PRESS RELATIONS

• Work closely with China & HQ team to plan and implement branding strategies in alignment with global directions to support brand building and new client recruitment, including image events, press presentation, editorial pitching, native content collaboration etc.
• Oversee regions’ brand communication strategy to synchronize and optimize brand visibility
• Ensure appropriate and timely distribution of materials from global to local markets.
• Strategically plan press inventory order and utilization. Coordinate regions’ press requests in a timely and professional manner to optimize brand and product presence.
• Manage PR agencies, vendors and any third parties’ collaborations.

DIGITAL & SOCIAL

• Develop and execute local digital social media strategies to ensure qualitative presence on social media.
• Create qualitative and innovative local native contents to enhance brand visibility and buzz.
• Identify and build relationship with influencers to increase brand exposure among young generation.
• Monitor and analyze media coverage to gauge insights and learning for better planning.

MARKETING PROMOTION

• Plan and implement promotional plan in collaboration with retail team, such as product launch, seasonal preview, in-store activation, to achieve client recruitment and retention goals.
• Liaise and explore with landlords and partners to explore potential partnership opportunities.
• Optimize ROI to strike a balance between quality and resources. Analyze results and evaluate learnings.

GENERAL

• Manage budget of each campaigns and ensure effective usage of expenses to deliver ROI.
• Partner with retail, merchandising and VM teams to ensure seamless communication and synergy.
• Supervise the team to deliver marketing reports and provide insights.

JOB REQUIREMENT

• Minimum 7 years of PR & Marketing experience with MNC Luxury Retail brands.
• University graduate in Journalism, Public Relations, Communications, or relevant disciplines.
• Solid experience and established relationship with media and influencers in Hong Kong, Macau & Taiwan.
• Multi market exposure is a plus.
• Excellent communication and interpersonal skills. Good command of both written and spoken Chinese and English.
• Proactive team player with “can-do” attitude.
• Excellent communication and presentation skills.
• Strong ability to work independently, multi-task and prioritize responsibilities.

Please send us a full resume including present and expected salary and availability to Human Resources Department.

All information provided by applicants will be used strictly for recruitment purpose. Applicants who are not contacted within one month may consider their applications unsuccessful.

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