Position Overview:

• Seeking an experienced candidate for managing in-house social media and PR for FMCG brands (beauty, household, personal care, food, healthcare etc.).

Main Responsibilities:

• Create engaging digital content (photos, videos, infographics).
• Plan and manage social media platforms (Instagram, Facebook, XHS, Tiktok etc).
• Drive engagement on social media.
• Manage ads and marketing campaigns.
• Build relationships with influencers and Brand Ambassadors.
• Handle KOL influencer management (pitching and coordination).
• Conduct media pitching.
• Measure, optimize, and report on campaign performance.
• Collaborate with the sales team.
• Plan and execute PR and marketing strategies.

Requirements:

• Minimum 1 year of experience in social media/digital agency or PR.
• Passionate and knowledgeable about social media platforms.
• Quick to respond to ad-hoc events.
• Strong interest in the FMCG sector.
• Good commercial awareness.
• Skills in CANVA are a plus.
• Strong KOL network is advantageous.
• Experience in KOL influencer management.
• Detail-oriented with strong multitasking abilities.
• Avid social media user with interest in FMCG.
• Proactive, innovative, and curious.

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