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Digital Marketing Analyst

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Digital Marketing Analyst

Techtronic Industries Hong Kong
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Responsibilities:

  • Conduct customer data analytics, maintain digital dashboards and generate reports from multiple data sources to understand customer behavior and journeys, and draw actionable insights for 11 regions in Asia
  • Manage and optimize data attributes and audience rules to enrich customer profile, enhance segmentation and help deliver a personalised experience
  • Monitor progress on data capture, propose improvements on data collection rules, data utilization and enrichment
  • Manage and prepare the reporting environment including data sources and quality of imported data
  • Integrate, refine, and prioritize diverse stakeholder inputs to create a cohesive and streamlined set of project requirements
  • Work closely with technical teams on project scope, data source setup, data flow development/monitoring, data field creation, CRM solution enhancement, bug fixes and UAT


Requirements:

  • Bachelor’s Degree in Digital Marketing, Information System or related fields
  • 2 years relevant experience in data visualization, performance analytics and tag management
  • Proficiency in SQL and R
  • Experience in PowerBI, Google Tag Manager and/or any similar solutions is a plus
  • Knowledge of customer segmentation, tagging, behavior tracking, data pipeline and/or CRM is advantageous
  • Analytical, fast-learning with a can-do attitude
  • Enjoy working in a multi-national and fast-paced environment
  • Good spoken and written English


We offer 5-day week, competitive remuneration package including double pay, medical, life & personal accident insurances, education sponsorship and good career prospects to the right candidate. Interested parties please send your resume with expected salary by clicking Apply.


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More Information

SalaryN/A (Search your salary info in SalaryCheck)
Job Function
Location
  • New Territories > Others
Work Model
  • On-site / At the workplace
Industry
Employment Term
  • Full-time
Experience
  • 2 years
Career Level
  • Entry level
Education
  • Degree