The Growth Marketing team generates revenue for Manulife Asia through existing and new customers. The team is organized around proposition spaces such as Education, Health, and High Net Worth, along with fundamental Growth Marketing capabilities. There is a strong focus on guiding and supporting local markets in their efforts to drive sustainable growth.

The Growth Marketing Director, Asia, acts as a single point of contact for select markets. They identify capability gaps along the Growth Marketing funnel and develop roadmaps to address them. They own a portfolio of projects end-to-end and function while serving as an extension of local teams in the execution of other initiatives.

To be effective, the Growth Marketing Director, Asia, will build relationships across Marketing, Distribution, and Product functions at the local and regional levels. Their remit relates closely to the Manulife’s Buy, Engage, and Sell journeys.

Position Responsibilities:

• Acquisition: Drive sales through an effective channel mix for internal external lead sources. Ensure effective allocation to distributors with contextual information available through internal
• Propositions: Incubate and operationalize new offerings, localize propositions for new markets, Work closely with regional and local Analytics and Product teams to sharpen customer segmentation and close gaps in the existing proposition offering.
• Engagement: Develop outcome-driven programmatic and/or agent-led nurturing journeys. Identify targets  
• Enable local markets: Operate as an extension of local Marketing and Distribution teams. Fill capability and capacity gaps as needed, whether as subject matter expert or in a project management role. Support last mile execution, including distributor engagement and training, activation campaigns, and product development.

Individual Accountabilities

• Act as single point of contact for a market or proposition space
• Identify capability gaps and create, socialize, and execute roadmaps for closing them.
• Provide subject matter expertise and project management to markets as needed.                                                                                                             

Key Shared Accountabilities

• Partner with local Marketing, and Distribution teams as well as the Asia Acquisition Lead to establish end-to-end lead-generation funnels. [Buy/Sell]
• Partner with local Marketing, Product, and Distribution teams as well as the Asia Propositions Lead to develop propositions that solve customer needs through a combination of wealth and health & protection products, services, and customer experience. [Buy/Sell]
• Partner with local Marketing and Distribution teams as well as the Asia Engagement Lead to develop nurturing journeys that optimize sales outcomes. [Engage]
• Shared ownership of local KPIs with the Acquisition, Proposition, and Engagement Leads.

Required Qualifications:

• Minimum 5 years of relevant work experience with distribution in the insurance industry
• Experience in digital consumer services, preferably in wealth and/or health-related services
• Demonstrated experience developing and executing digital strategies or programs
• Experience managing and negotiating with outside agencies and third-party vendors.
• Technology-savvy, with keen interest in emerging technologies and a rich understanding of evolving customer needs in Wealth, Health & Wellness.
• Ability to manage multiple simultaneous projects from concept to completion.
• Commercial acumen and an analytical approach to identifying and evaluating opportunities.
• Compelling communication skills: Expresses ideas and shares information clearly and concisely, modifies approach as necessary and conveys compelling messages and builds (rational/emotional) connection with others. Strong Powerpoint and pitch presentation skills. Comfortable communicating with Executives at the most senior levels within the organization.
• Influence & Persuasiveness: Moves others towards a position (point of view), with or without authority, by setting expectations, and communicating expertise and a compelling rationale with an enterprise-wide mindset.
• Knowing the Business: Stays current on Manulife's strategy, key priorities, capabilities, and resources; appropriately translates knowledge of the industry, customer and business into new approaches and solutions.
• Adaptable: Effectively adapts and supports integrated change to achieve desired results; champions an environment that motivates and inspires necessary action with confidence during times of change.
• Solution Focused: Owns problems through to resolution, makes timely decisions applies analytic/systematic reasoning to positively impact team results, organizational performance, and the customer experience.

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see

關於宏利和恒康

宏利金融公司是一家業界領先的國際金融服務集團，致力於幫助人們實現「輕鬆智選，精彩人生」。我們的全球總部位於加拿大多倫多；在亞洲、加拿大和歐洲以「宏利」之名營運，在美國主要以「恒康」之名營運。我們為個人、團體和機構提供財務諮詢、保險以及財富和資產管理解決方案。截至 2022 年底，我們擁有超過 40,000 名員工、超過 11.6 萬名代理人，及數以千計的經銷夥伴，為超過 3400 多萬名客戶提供服務。截至 2022 年底，我們管理的資產規模達 1.3 兆加元（1.0 兆美元），其中投資資產總額為 0.4 兆加元（0.3 兆美元），獨立基金淨資產為 0.3 兆加元（0.3 兆美元）。我們在多倫多、紐約和菲律賓的證券交易所以「MFC」名稱進行交易，在香港證券代碼為「945」。

宏利為重視就業機會平等之雇主

在宏利／恒康，我們擁抱多元。我們致力吸引、發展並留住多元化的員工隊伍，正如我們所服務的客戶一樣多元化，並打造包容的工作環境，在充分發揮文化優勢的同時尊重個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、国籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。

我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。  申請人要求提供協助所分享的信息將會按照適用法律及宏利政策儲存及使用。  應徵過程中如需協助，請聯絡[via CTgoodjobs Apply Now]