Job Overview

You will be responsible for driving international user growth, community engagement, and brand expansion. You will lead a multi-functional team across content, paid marketing, community building, and events operations, ensuring strategic execution and measurable impact.

Complete regional growth business system: an in-depth understanding of growth projects including KOL, digital advertising marketing, referral, etc. Regional activity planning and execution: support market activities in multiple key regions (Europe, Pan Asia, Middle East, etc.), including but not limited to new user incentives, trading competitions, cashback promotions and holiday activities.

User operation and data processing and Cross-departmental collaboration and resource integration

Responsibilities

• Develop and execute content growth strategies, leading a team to optimize engagement and reach.
• Oversee paid advertising campaigns, ensuring effective ROI-driven user acquisition.
• Build and scale regional and national communities, fostering user engagement and brand loyalty.
• Lead events operations, designing and executing impactful growth initiatives.
• Collaborate cross-functionally to align growth efforts with business objectives.

Qualifications

• Bachelor's degree or above in Business, Marketing, Finance, or a related field.
• Proven experience in a high-growth fintech or internet finance company.
• Strong expertise in global growth strategies and events operations across multiple regions with experience in supporting multiple regional or national markets are preferred.
• Experience in planning and executing large-scale marketing activities, and good at designing and implementing regional marketing activities from 0 to 1.
• Experience in content marketing, paid ads, community building, and event operations.
• Proven leadership in managing diverse growth teams.
• Crypto experience is required—a strong fintech background is sufficient.

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