We are hiring a Digital Marketing Specialist for one of our incubated projects under Kaiju Labs. We seek a dynamic and versatile Digital Marketing Specialist to join the project. The ideal candidate will be responsible for managing our social media presence on both web2 and web3 platforms, creating engaging content, and contributing to our overall marketing strategy.

Key Responsibilities:

• Marketing Strategy: Collaborate with the management team to develop and implement comprehensive marketing strategies that promote Kaiju Finance’s products and ecosystem.
• Campaign Management: Plan, execute, and optimize marketing campaigns across multiple channels, including social media, content marketing, and events. The goal is to drive traffic, enhance engagement, and generate leads.
• Content Creation: Create compelling and informative social media posts, videos, and other marketing materials to educate and attract users and ecosystem partners.
• Brand Management: Ensure consistency across all marketing channels and materials. Develop strategies to enhance Kaiju Finance’s brand awareness and reputation within the industry.
• Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, track key metrics, and generate reports to measure the effectiveness of marketing efforts and inform future strategies.
• Agency/ Advisor Collaboration: Plan, coordinate, and collaborate with external marketing agencies and advisors. Leverage their specialized expertise to execute marketing initiatives and maximize campaign effectiveness.

Qualifications:

• 2-4 years of experience in digital marketing, preferably within fashion brands or fintech.
• Excellent written and verbal communication skills in English.
• Strong understanding of social media platforms and best practices.
• Willingness to learn about cryptocurrency and blockchain technology.
• Creative mindset with the ability to produce compelling content.
• Analytical skills to interpret data and adjust strategies accordingly.
• Experience with social media management tools and analytics platforms.

Preferred Skills:

• Proficient in both English and Chinese
• Knowledge of additional languages is a plus
• Familiarity with web3 ecosystem
• Basic design skills using Adobe Creative Suite
• Experience in content creation for emerging technologies or innovative products.
• Knowledge of SEO and content marketing strategies

Additional Information:

• Remote work options are available.
• Opportunity to grow and develop skills in the exciting web3 space.
• Work in a collaborative and innovative startup environment.

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