We are looking for a Marketing Manager to lead marketing, branding, and communication initiatives for First Digital (FDUSD & FDT). This role is responsible for driving growth campaigns, managing brand presence, and executing go-to-market (GTM) strategies to enhance engagement with institutional crypto and fintech audiences across Asia.

The ideal candidate has a strong background in marketing and public relations, with experience in crypto, fintech, or financial services. They should be highly collaborative, working cross-functionally with teams such as Business Development, Operations, and Product to ensure consistent messaging and impactful marketing execution.

What You’ll Be Working On:

Marketing Strategy & Execution

• Develop and execute a multi-channel marketing strategy aligned with business objectives.
• Plan and implement GTM campaigns that drive brand awareness, user acquisition, and customer engagement.
• Manage external agencies, including PR firms, designers, and event planners, to ensure high-quality marketing outputs.
• Oversee the development of marketing content, including social media, website updates, blogs, and email campaigns.

Brand & Communications Management

• Ensure a consistent brand voice across all platforms, including digital, print, and events.
• Craft compelling messaging and content to engage institutional clients and strategic partners.
• Develop and maintain strong relationships with media, industry influencers, and strategic partners.
• Oversee public relations efforts, including press releases, media outreach, and executive thought leadership.

Campaign Management & Performance Analysis

• Manage the planning and execution of digital and traditional marketing campaigns (paid ads, SEO, social media, email, conferences, etc.).
• Utilize data analytics and marketing attribution models to measure campaign performance and identify areas for improvement.
• Track and report key marketing KPIs to senior leadership, providing insights and recommendations.
• Optimize marketing budgets to maximize return on investment (ROI).

Cross-Functional Collaboration

• Work closely with Sales, Business Development, and Product teams to support business objectives.
• Align marketing efforts with commercial strategies, ensuring seamless communication across all touch points.
• Support event planning and execution, including participation in industry conferences and trade shows.

What You’ll Bring to First Digital:

• 5+ years of experience in marketing, digital campaigns, or brand management, ideally within crypto, fintech, or financial services.
• Strong experience in multi-channel marketing strategies, including digital marketing, PR, content marketing, and events.
• Analytical mindset with experience in marketing metrics, performance tracking, and reporting.
• Excellent communication and presentation skills, with the ability to craft clear and compelling messaging.
• Strong organizational skills with the ability to manage multiple projects and stakeholders.
• Experience working in a fast-paced, dynamic environment with evolving priorities.
• Passion for crypto, blockchain, and fintech, with a deep understanding of industry trends.

Why Join Us?

• Competitive Compensation – We offer a remuneration package that reflects your expertise and contributions.
• Transportation Support – A monthly allowance to assist with your commute.
• Comprehensive Benefits – Life, medical, and dental coverage for your well-being.
• Professional Development – A US$4,000 education allowance to support your continuous learning.
• Career Growth – Strong prospects for advancement within a dynamic organization.
• Team Engagement – Regular activities to foster collaboration and a positive work environment.

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