Job Description:

Marketing Strategy and Planning:

• Develop and implement comprehensive marketing plans and strategies to promote services and achieve business growth objectives.
• Conduct thorough market research to identify target markets, industry trends, and competitive landscape, aligning marketing efforts with market demands.

Content Development and Management:

• Create engaging, persuasive, and on-brand content for various marketing channels.
• Collaborate with subject matter experts to develop thought leadership content, case studies, whitepapers, and other materials showcasing the firm's expertise.
• Manage the firm's online presence, including website content updates, blog management, and social media platforms, to enhance brand visibility and engagement.

Digital Marketing and Advertising:

• Plan and execute digital marketing campaigns, including SEO, PPC advertising, email marketing, and social media advertising.
• Monitor, analyze, and optimize campaign performance metrics.
• Stay informed about the latest digital marketing trends, tools, and best practices to identify opportunities for innovation and growth.

Collateral and Materials Production:

• Production and updating of marketing materials, ensuring high-quality, consistent messaging and branding.
• Maintain a repository of marketing materials, ensuring accessibility for internal teams and providing necessary support for business development activities.

Event Planning and Coordination:

• Develop event concepts, themes, and formats that align with the brand and business goals.
• Develop and implement event marketing plans and strategies to attract attendees, including the creation of event marketing collateral and leveraging various marketing channels for promotion.
• Manage event logistics, including venue selection, catering, audiovisual requirements, budget management, vendor coordination, and timeline oversight.
• Manage client invitations, RSVP tracking, and communication to ensure a positive attendee experience.
• Prepare post-event reports, including attendance, feedback, and return on investment (ROI) analysis.
• Collaborate with relevant teams to plan and execute event participation, including booth setup, presentations, speaking engagements, and sponsorships.

Communications:

• Support the oversight of various internal and external communication channels and activities to build the firm's reputation and employer branding.
• Manage internal news announcements, intranet, media relations, public relations, social media, newsletters, websites, events, presentations, reports, and crisis management.

Qualifications:

• Recognise degree in Communications, Marketing or related disciplines
• Minimum of 5 years’ experience supporting Greater China region
• Proven expertise creating compelling communications suitable for publication across multiple channels
• Strong people skills coupled with the ability to positively influence and challenge senior stakeholders
• Flexibility to travel for events
• Able to speak and write in English, Chinese and Cantonese to support commercial events
• Strong sense of responsibility, can do attitude & ownership is required

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