About the Role:

OSL is a leading global digital asset service provider offering secure, transparent solutions for the growing cryptocurrency market. Our goal is to deliver exceptional value and user experience as we continue to lead the way in the digital asset space. We are seeking a dynamic Country Marketing Manager to drive user acquisition and brand growth in Hong Kong , focusing on acquiring new users, increasing engagement, and organizing key events . This individual will be responsible for localizing global strategies and executing campaigns that resonate with the Hong Kong market.

Key Responsibilities

• User Acquisition: Develop and execute digital (online) and offline campaigns to drive new user acquisition for OSL in Hong Kong. Optimize campaigns through performance analysis and user insights.
• Event Management: Plan and execute local events to engage the community and increase brand visibility. Represent OSL at industry events, building relationships with key stakeholders.
• Raise Awareness: Develop and implement strategies to increase OSL’s brand visibility in Hong Kong. Utilize community channels, media outlets, and influencer partnerships to amplify OSL’s presence in the local market.
• Market Localization: Adapt global marketing strategies to meet local market needs and cultural nuances. Monitor market trends and competitor activity to refine strategies.
• Collaboration: Work closely with internal teams to ensure the alignment of marketing initiatives with overall business objectives. Provide regular performance reports and insights.

Requirements

• Fluency in English and Cantonese and/or Mandarin (both spoken and written) is essential.
• 5+ years of marketing experience in fintech, technology, or cryptocurrency.
• Proven track record in user acquisition , digital marketing, and event management .
• Strong knowledge of the Hong Kong market , consumer behavior, and local trends in digital assets.

About OSL

Backed by Asia's leading public fintech and digital asset company, OSL Group (863.HK), formerly BC Technology Group, OSL is the world's first SFC-licensed, insured and 'Big-four'-audited digital asset platform. Founded in 2018, OSL has an established history in the sector and is recognised by many as the leader in providing comprehensive regulated and licensed digital asset solutions.

OSL offers Markets services (brokerage, exchange, and custody) and SaaS technology solutions, which deliver institutional clients in addition to professional and retail investors access to global liquidity through its best-in-class digital asset platform. OSL's secured and insured hot and cold wallet infrastructure also ensures the safekeeping of digital assets with timely transaction settlements.

For more information, visit: group.osl.com

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