Overview and Role Summary

This is an opportunity for an ambitious, hands-on and motivated candidate to help develop and execute and manage the firm's branding, marketing and communications strategy. Ravenscroft & Schmierer has exciting ambitions globally and in Asia Pacific. An important part of achieving these will be through a sustained, proactive and engaging branding, marketing and communications strategy that clearly differentiates the firm.

The ideal candidate will be responsible for creating and executing our branding, marketing and communications strategy. You will lead our branding, marketing and communications campaigns, evaluate performance metrics, and collaborate with internal and external teams. Ideally, you will have a background in branding, marketing and/or communications with excellent communication skills and attention to detail. 

This role will report to the CFO and Managing Partner and will require regular communication and coordination with various colleagues, our lawyers as well as external firms and contacts in media, digital and professional associations to ensure communications (both internal and external) support the firm's strategy, are effective and in line with our standards, and to manage our branding, marketing and communications initiatives. 

Although this is a Hong Kong role, the nature of how the firm operates means that international work is the norm. An international and collaborative mindset is imperative.

Responsibilities :

• Define and execute the branding, marketing and communications activities according to our plan.
• Manage legal guides and directories, award, and league table submissions.
• Coordinate all branding, marketing and communications activities and events to generate leads.
• Inform clients and prospects of products and services through creative marketing strategies.
• Maintain awareness of trends in the market and the potential impact of these.
• Collaborate with other colleagues and track performance of all campaigns.
• Maintain an active public presence on LinkedIn.
• Take ownership of tasks and meet deadlines.

Communications

• Plan and implement employee engagement initiatives and internal campaigns through written communications and other innovative communications channels (both formal and informal).
• Ensure staff are kept abreast of business strategy, news, achievements, awards, and organisational changes.
• Website creation, content management and updates.
• Partner with business stakeholders to ensure strategic value of communications based on agreed objectives targeted at specific audiences. Provide insights and data to help validate ROI.
• Build business network, working with partners and and various teams.

Content creation

• Write and edit thought leadership articles which can then be fed into advertising campaigns, management announcements, award pitches, news articles, event communications and social media posts.
• Liaise with wider team in order to maximise impact of initiatives by promoting more broadly across multiple channels e.g. media coverage, and social media.
• Strategic planning and origination of awards submissions – lead process to gain optimal exposure for our firm and services. Responsible for awards pitches and submissions, as well as driving awards deployment plan.
• Create engaging videos for defined target audiences, including writing scripts, filming, editing.
• Work with colleagues to create articles, infographics and digital media with an editorial perspective.
• Origination and amplification of post event content.

Digital

• Keep abreast of digital tools which help to promote us through digital and social media channels.
• Deploy automation tools to enhance engagement – social media, websites, ROI tracking, videos – conduct analysis to evaluate the success of campaigns/ feed insights back to business in order to incorporate learnings into future campaigns.

Technical & behavioral competencies

• An individual who is passionate about marketing and communications, with a constant thirst for knowledge and the ability to think outside the box.
• Outstanding written and verbal fluency in English – knowledge of design/branding and good writing skills are essential.
• Ability to master digital and social media tools.
• Strong interpersonal and communication skills, able to build constructive working relationships with multiple stakeholders at all levels. A can-do attitude with the ability to work both independently and as part of a collaborative team.
• Manage multiple complex projects and stakeholders in a fast-paced environment.
• Solid understanding of the legal services industry and corporate target audience.
• Working knowledge of Word, Excel, PowerPoint, SharePoint and open to new technology. Basic knowledge of Adobe Creative Cloud programmes or similar design, editing tools would be an advantage.

Qualifications, Experience and Expectations :

• Bachelor's degree or equivalent qualifications, ideally in marketing, communications, law or related field.
• Experience having worked in some capacity within legal or professional services would be ideal.
• Prior video filming/editing skills, or journalistic experience is an advantage.
• Experience with social media marketing, and newsletters campaigns.
• Excellent written and spoken communication skills in English.
• Excellent interpersonal and influencing skills at all levels.
• Ability to follow-up frequently, motivate and coach lawyers to engage on branding and marketing initiatives.
• Ability to re-adjust and reorganise plans and priorities due to last-minute changes.
• Ability to prioritise a busy workload, meet tight deadlines and mange expectations.
• Seek feedback from others about own performance and ways to improve.
• Maintain a courteous and professional manner in all dealings.
• High level of confidentiality, discretion and diplomacy.
• Strong personal profile on social media.
• Proactive, positive and 'can-do' mindset.
• Accessible and client oriented.
• Excellent attention to detail.

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