We're hiring a CMO for Wello – Growth-Focused, Web3-Native, Execution-Driven

We are looking for a practical, hands-on, and growth-focused Chief Marketing Officer (CMO) to join Wello, a blockchain empowered payment and remittance platform. This is not your traditional corporate marketing role—Wello needs a Web3-native growth leader who can execute, experiment, and scale in a fast-moving space.

Who We Are

Wello is redefining crypto payments and remittance by making transactions fast, affordable, and globally accessible. Our platform seamlessly bridges TradFi and DeFi, with low-fee fiat on/off ramps, direct banking connections, and strong compliance measures.

Now, we’re expanding aggressively and need a CMO who can drive user growth, scale communities, and lead innovative marketing strategies in Web3.

Who You Are

✅ Growth Hacker Mindset – You prioritize user acquisition, activation, and retention over vanity branding.

✅ Crypto-Native & Community-Driven – You live and breathe Web3, understand meme culture, and know how to engage with Telegram, Discord, and Twitter/X audiences.

✅ Hands-On & Execution-Focused – You’re not just a strategist; you roll up your sleeves and get things done.

✅ Low-Cost, High-Impact Marketing – You know how to scale without burning cash, leveraging viral loops, airdrops, referrals, and ecosystem partnerships.

✅ Ecosystem Builder – You have experience with Web3 BD, strategic partnerships, and scaling within the crypto space.

✅ Brand Story Teller– You can craft compelling narratives to establish Wello’s authority in the crypto payments space while keeping the tone fun, degen, and engaging.

What You’ll Do

����Lead Wello’s global user acquisition strategy, focusing on crypto-native growth (airdrops, referrals, incentives, KOLs).

����Build and manage highly engaged Web3 communities across Telegram, Discord, and Twitter/X.

����Develop and execute brand positioning & storytelling strategies, ensuring Wello stands out as a leader in crypto payments & remittance.

����Execute high-impact, low-cost growth experiments to drive user adoption.

����Develop and manage Wello’s Web3 influencer & partnership strategy.

����Create compelling storytelling to position Wello as a leader in crypto payments.

Who Should Apply?

���� You’ve scaled a Web3 product from 0 → 1.

���� You understand the nuances of global crypto adoption, including emerging markets.

���� You’re data-driven and obsessed with optimizing for growth.

���� You’re young, hungry, and love shipping experiments at high speed.

This is a rare opportunity to shape the future of crypto payments and lead growth at a high-impact Web3 startup.

Who is NOT a Fit?

❌ Traditional marketers who lack Web3 experience – If your background is purely in Web2 corporate branding and you don’t understand crypto culture, or community-driven growth, sadly this role isn’t for you.

❌ Big-budget marketers – If you’re used to scaling with massive ad spends rather than low-cost, high-impact growth tactics, you won’t thrive here.

❌ Slow movers – If you need long planning cycles and large teams to execute, you’ll struggle in Wello’s fast-paced, experimental environment.

❌ PPT strategists – If you prefer making decks over getting hands-on with marketing execution, this isn’t your role.

❌ Not Web3-native – If you don’t actively use and engage with crypto products, communities, and DeFi ecosystems, you won’t connect with our audience.

Location: Remote, preferably with experience in global markets (Southeast Asia, Africa,Europe).

Compensation: Competitive + long-term incentives.

If this sounds like you, Apply Now! We're hiring fast.

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