Working for agnès b. means working for a ready-to-wear company that creates unique, modern, and elegant everyday garments, suited to any personality. These garments form a timeless wardrobe that never goes out of style and can be worn for years to come. It also means working for a company that is committed to its convictions, a socially aware family enterprise that strives to keep production in France and promotes local know-how worldwide.

Working for agnès b. means being part of an international group that has grown from its first shop on rue du Jour in Paris in 1976 to over 100 shops worldwide today.

Overview:

We are seeking a dynamic and experienced candidate to lead our marketing initiatives and drive brand growth across our business units. This role requires a strategic thinker with a strong background in marketing, team leadership, and a passion for fashion, cafe and floral with a regional insight.

Key Responsibilities:

• Strategic Leadership:  Formulate and oversee the implementation of comprehensive marketing and branding strategies that maximize synergies across business units, driving alignment with company goals.
• Team Development:  Lead and mentor a high-performing team of marketing and creative professionals, providing guidance, coaching, and constructive feedback to foster collaboration and innovation.
• Budget Management:  Manage the marketing budget effectively, ensuring optimal resource allocation and delivering measurable results within budgetary constraints.
• Campaign Oversight:  Plan and execute both online and offline marketing campaigns to enhance brand awareness and drive customer engagement.
• Market Research:  Conduct thorough market research to identify emerging trends and benchmark competitor campaigns, informing strategic decision-making.
• Communications Strategy:  Develop and implement robust communication strategies to effectively convey brand messages to customers.
• Digital:  Demonstrated success in developing and executing digital marketing strategies across various channels (eg. SEO, SEM, Social Media and Email marketing)
• Creative Direction:  Provide strategic direction to the Creative Team on all communication-related issues, ensuing cohesive messaging.
• Crisis Management:  Take a leadership role in addressing emergency and crisis communications, ensuring brand reputation is protected
• Customer Engagement Events:  Initiate and organize online and offline CRM events to cultivate customer interest, encourage participation, and strengthen loyalty.

Requirements:

• Educational Background:  Bachelor's degree or higher in Marketing, Communications, Fashion, or a related design discipline.
• Experience:  Minimum of 10 years of experience in marketing
• Storytelling Ability:  Exceptional storytelling skills with a deep passion for the brand and French culture.
• Creativity & Innovation:  Creative and innovative mindset with a strong fashion sense and an understanding of market trend in the region
• Adaptability:   Ability to stay current marketing trend and adapt strategies accordingly
• Leadership Skills:  A team player and with the ability to inspire and develop a high-performing team.

We offer competitive remuneration package, hybrid workplace, and career development to successful candidate. Interested parties, please submit your resume with current and expected salary.

• All personal data collected will be used for recruitment purpose only.

All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.