Do you want to make a tangible impact for some of the top brands in Hong Kong, serving an engaged membership base of over 5 million? Our DFI Media team is the right place for you!

We are integral part of DFI Retail Group, a leading pan-Asian retailer operating under several well-known brands across food, health and beauty, home furnishings, and more. DFI also operates the yuu brand, the leading loyalty programme in Hong Kong. A digital first platform, partnering with the best-in-class retail brands in Hong Kong to deliver a personalized customer loyalty experience.

At DFI Media, we hire the smartest and brightest digital marketing and sales talent to make a difference in a fast moving, dynamic team with start-up mentality.

The Senior Sales Manager role is responsible for leading and managing the sales team, developing and executing sales strategies, and driving media revenue growth. This role requires a strategic thinker with successful sales track record, strong media industry connections in Hong Kong and a deep understanding of the retail media landscape.

Is this your next challenge in Retail Media Business?

The challenge is to:

• Customer Relationship Management: Build and maintain relationships with key advertisers and partners including the leading media agencies in Hong Kong and major CPG brands
• Develop and Implement Sales Strategies: Create and execute strategic sales plans to achieve media sales targets using creativity and media expertise
• Sales Targets: Deliver against established revenue sales targets, maintain and manage the overall sales pipeline for DFI Media
• Industry Connections: Establish and maintain relationship with all leading media agencies in Hong Kong (OMD, PHD, GroupM, Publicis, Dentsu, Havas etc)
• Team management: lead a team of sales managers in Hong Kong, mentor the team members, set individual targets and improve individual team contribution
• Market Analysis: Identify and prioritize sales opportunities, target markets, and customer segments based on market analysis, competitive landscape, and business objectives
• Customer Relationship Management: Build and maintain relationships with key customers, partners, and stakeholders, addressing their needs, resolving issues, and fostering long-term partnerships
• Pricing and Sales Incentives: Develop pricing strategies, discount structures, and sales incentives to maximize profitability and competitiveness while meeting customer expectations
• Sales Analysis: Analyze sales data, market trends, and customer feedback to identify opportunities for growth, improvement, and innovation
• Team Leadership: Lead, mentor, and motivate the sales team, providing guidance, training, and support to help them achieve individual and team performance targets
• Competitor Monitoring: Monitor and assess competitor activities, market trends, and industry developments to adjust sales strategies, tactics, and positioning accordingly
• Marketing & PR: Represent the company at industry events, conferences, and trade shows to promote brand awareness, generate leads, and build professional networks

Do you have experience in Digital Marketing and related field?

• Bachelor's degree in business administration, sales, marketing, or a related field; a master's degree or MBA is preferred
• 8-10+ years of experience in sales, with at least 5 years in a leadership role in Hong Kong
• Proven experience in a senior sales leadership role with a strong sales track record, ideally in digital marketing, media, e-commerce or SaaS solutions
• Experience in the retail media industry is highly preferred
• Proven ability to develop and implement successful sales strategies
• Demonstrated track record of success in achieving sales targets, driving revenue growth, and leading high-performance sales teams
• Strong understanding of the retail media landscape and market dynamics in Hong Kong including expertise in optimizing media plans and serving as media consultant to our client
• Knowledge in digital marketing across channels including performance marketing (Meta, Google, Programmatic), CRM (Salesforce, Braze, Insider, GAM) and affiliate marketing
• Excellent leadership, communication, and interpersonal skills
• Hands on experience with proposal creation and pitch presentations
• Ability to analyze sales data and market trends to make informed decisions
• Proficiency in sales forecasting, pipeline management, and CRM systems
• Experience in managing and mentoring sales teams to achieve high performance
• Ability to work collaboratively with cross-functional teams
• High level of integrity and ethical standards
• Fluent in English and Cantonese is mandatory

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