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Marketing Executive (International Student recruitment)

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Marketing Executive (International Student recruitment)

Middlesex University
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About the role

This is an exciting opportunity to join Middlesex University as a Marketing Executive (International Student recruitment) based in Hong Kong and South China. You will play a key role in driving the international student recruitment strategy and executing marketing campaigns to attract international students to our London campus.

What you'll be doing

  • Implement approved marketing plans, manage budgets, monitor target spending, and adjust strategies in real-time to optimize campaign performance.
  • Manage digital channels, including the website, social media (Facebook, Instagram, LinkedIn, Twitter, YouTube), and online ads to effectively reach the target audience.
  • Design marketing collateral using graphic design software to create brochures, flyers, and other promotional materials, and ensure that all promotional materials meet standards and align with brand guidelines
  • Analyze and report the performance of marketing campaigns against ROI metrics, identify areas for improvement, implement optimization strategies, and present consolidated market insights to senior management.
  • Plan, organize, and participate in promotional events such as fairs and marketing initiatives.
  • Travel to South China is necessary.
  • Perform data entry tasks with accuracy and efficiency
  • Handle student admissions and related administrative responsibilities

What we're looking for

  • Bachelor's Degree, preferably in graphic design, marketing, or a related field
  • 2 years of experience in a marketing role, preferably within the education sector
  • Excellent written and verbal communication skills in both English and Chinese (Cantonese and Putonghua)
  • Strong organizational and project management skills, with the ability to juggle multiple tasks and meet deadlines
  • Creativity and a flair for developing engaging content and campaigns
  • Proficiency in using digital marketing tools and channels, including social media platforms

What we offer
We offer competitive remuneration and benefits.

Job Type: Full-time

Benefits:

  • Medical Insurance

Schedule:

  • Monday to Friday

Supplemental Pay:

  • 13th month salary

Education:

  • Bachelor's Degree (Preferred)

Experience:

  • marketing role, preferably within education sector: 2 years (Preferred)

Work Location: In person

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More Information

SalaryN/A (Search your salary info in SalaryCheck)
Job Function
Location
  • Wan Chai
Work Model
  • On-site / At the workplace
Industry
Employment Term
  • Full-time
Experience
  • 2 years
Education
  • Degree