Job Responsibilities:

• Team Leadership & Strategy Development : Lead a team of 10 - 15 SEO specialists to execute and update SEO strategies, ensuring smooth workflows while collaborating with the Enterprise Strategy team for new project pitches.
• SEO Implementation & Optimization : Develop and implement effective SEO strategies to improve organic traffic and search rankings, utilizing tools and methods for optimal keyword targeting and ongoing performance optimization.
• Reporting & Analysis : Prepare detailed SEO reports bi-weekly and monthly, identifying areas for improvement and providing top-line insights for performance reviews, while auditing clients' organic performance and backlink profiles.
• Technical Expertise & Best Practices : Oversee SEO campaigns involving technical auditing, onsite implementation, and link outreach, advising clients on best practices related to site navigation, content structure, and addressing crawling and indexing issues.
• Cross-Department Collaboration & Industry Awareness : Collaborate with various teams (Content, Account Management, Sales, Performance Media) and stay updated on industry developments to ensure best practices are implemented effectively and communicated clearly to clients.

Job Requirements:

• 6+ years of SEO experience, proven, hands-on SEO experience , emphasizing practical implementation over mere documentation, with proficiency in tools like Screaming Frog, Ahrefs, SEMRush, Google Analytics, and Google Tag Manager
• Strong ability to execute onsite SEO for various CMS platforms and static websites , with a good understanding of cloud hosting, and experience collaborating with web developers both internally and externally
• Expertise in crafting SEO strategies from the ground up, alongside a deep understanding of the web development process
• Candidate with a background in a marketing agency is highly beneficial
• Good communication skills in Cantonese, Mandarin, and English

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