The Opportunity  

Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service Center of Excellence (CoE) which will fuel our bold ambition to become a Digital Customer Leader. The function brings together Marketing Technology (MarTech) and Demand Generation (Demand Gen) – a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.

The SEO Specialist will drive our continued organic search growth in Asia. The ideal candidate has a firm grasp on SEO best practices and has demonstrable experience planning, executing, and measuring organic growth search strategies. You’ll be a part of a growing cross-functional team, working alongside other SEO SMEs as well as world-class product managers, designers, engineers, content writers, data folks, and subject matter experts. You’ll closely collaborate with others throughout the organization to identify growth opportunities, propose new SEO initiatives, and maximize the organic visibility of our businesses across the globe.

Role Responsibilities        

• Effectively convey SEO concepts and strategies to our partners in markets throughout Asia in a concise, meaningful, and easy-to-understand manner
• Guide segments through keyword research, recommend fixes for technical SEO issues & help drive off-page optimization
• Support the development of content briefs, as well as content writing and on-site optimisation to support local Asia websites
• Support foundational SEO workstreams and ensure initiatives are aligned shared service OKRs and performance goals
• Use search data to understand user intent, drive content strategy, and identify business opportunities for segments
• Be a champion of collaboration, by proactively reaching out and working with segments and functional stakeholders to mobilize teams and bring all partners together through open dialogues to drive towards a common goal / approach
• Provide regular communication to management and the program project stakeholders - status, risks and issues
• Stay up to date with the latest digital trends to identify potential applications for clients like speed, voice search, AI, machine learning automation, omnichannel search optimization, and more.
• Support the Search practice within the company, serving as a strategic thought leader, educator, and advocate

Skills/Competencies: 

• 5+ years of experience working in SEO
• Demonstrable proficiency with onsite SEO, and how changes to crucial elements may impact organic performance
• Understanding of SEO's impact on overall business performance
• Experience working closely alongside product, engineering, and content teams
• Experience with opportunity sizing and projecting growth
• Ability to coach SEO specialists and delegate SEO related tasks cross-functionally to the content team
• Experience in developing frameworks and reporting to systematically track and improve search performance
• Background in insurance or financial industry highly preferred
• Fluency in written and spoken English, Chinese or Japanese
   

Technologies & Tools:

Technology varies across our squads offering flexibility for our team.

• Experience with SEO tools for crawling, rank tracking, keyword research, and technical auditing, such as BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.
• AEM & Adobe Analytics Proficient
• A working understanding of data visual products such as Power BI or DOMO.
   

What motivates you?  

• You obsess about customers, listen, engage, and act for their benefit 
• You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes 
• You thrive in teams, and enjoy getting things done together
• You take ownership and build solutions, focusing on what matters 
• You do what is right, work with integrity and speak up
• You share your humanity, helping us build a diverse and inclusive work environment for everyone

關於宏利和恒康

宏利金融公司是一家業界領先的國際金融服務集團，致力於幫助人們實現「輕鬆智選，精彩人生」。我們的全球總部位於加拿大多倫多；在亞洲、加拿大和歐洲以「宏利」之名營運，在美國主要以「恒康」之名營運。我們為個人、團體和機構提供財務諮詢、保險以及財富和資產管理解決方案。截至 2022 年底，我們擁有超過 40,000 名員工、超過 11.6 萬名代理人，及數以千計的經銷夥伴，為超過 3400 多萬名客戶提供服務。截至 2022 年底，我們管理的資產規模達 1.3 兆加元（1.0 兆美元），其中投資資產總額為 0.4 兆加元（0.3 兆美元），獨立基金淨資產為 0.3 兆加元（0.3 兆美元）。我們在多倫多、紐約和菲律賓的證券交易所以「MFC」名稱進行交易，在香港證券代碼為「945」。

宏利為重視就業機會平等之雇主

在宏利／恒康，我們擁抱多元。我們致力吸引、發展並留住多元化的員工隊伍，正如我們所服務的客戶一樣多元化，並打造包容的工作環境，在充分發揮文化優勢的同時尊重個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、国籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。

我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。  申請人要求提供協助所分享的信息將會按照適用法律及宏利政策儲存及使用。  應徵過程中如需協助，請聯絡[via CTgoodjobs Apply Now]