About the company 

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected, and meaningfully challenged, we all thrive. Discover how you can grow your career, make an impact, and drive real change with our Winning Team today.  

Manulife is a leading Canada based financial services organization with principal operations in Asia, Canada and the United States where we operate as John Hancock. With market-leading positions across North America and Asia, we leverage a diverse business platform that offers a range of financial solutions in both developed and developing markets around the world. Our vision is to help people with their most important financial decisions. To enable that vision, Manulife is aligning our entire organization and providing advanced tools and capabilities to help achieve our goal of putting the customer at the centre of everything we do, culturally and operationally. We are embarking on the most forward-thinking strategy in our history as we shift from the traditional product and distribution focus. 

 
Working Arrangement Hybrid (Location Hong Kong) 

Job Description 

The AVP, Global Digital Experience, is a key member of the Global Wealth and Asset Management (GWAM) Digital Experience team, which is part of our Marketing organization. This role will manage our digital experience across Asian markets, including public websites, customer insights, and experience design. 

The successful candidate will report to the VP of Global Digital Experience and lead a team of 7, working closely with our Leadership team in Asia, key internal partners across Technology, Data, and Marketing, as well as our local, regional and global teams to help radically transform our customers’ experience in Asia.  

Key Accountabilities:  

Digital Experience:  

• Oversee all aspects of WAM Digital Experience in Asia.  
• Manage the public websites team, responsible for our website offerings across 9 markets in Asia. 
• Lead the customer experience and customer insights strategy and execution, conducting research and gathering insights across all our WAM lines of business in Asia. 
• Responsible for experience design in WAM Asia, in partnership with our insurance partners  
• Responsible for re-energizing our WAM digital roadmap in Asia and for partnering with our Lifeco business to create integrated, converged experiences for our customers and advisors  
• Manage stakeholders across a complex matrix, in partnership with WAM’s Asia CMO, making the link between local, regional and global teams. 
• Conduct effective portfolio prioritization within WAM (working closely with the Regional leadership team) and in partnership with our Lifeco business in Asia. 
• Develop and maintain best digital standards in partnership with North America Global Digital Experience teams. 
• Champion user-centric design, leveraging user feedback, competitive analysis, and technology trends to build advisor-centric products. 
• Leverage advanced analytics to drive strategic decision-making and uncover actionable insights to optimize business performance. 

 

Leadership: 

• Lead and coach a team of 8 Digital Product Managers and Digital Experience practitioners, responsible for public websites, customer insights, and experience design.   
• Ensure collaborative efforts on convergence projects to enhance customer and advisor experiences across platforms managed by our Retail, Retirement, and Insurance businesses. 
• Ensure meticulous planning and execution of digital projects to achieve desired outcomes. 
• Maintain best-in-class digital standards and operational efficiency. 
• Foster a high-performance culture and promote an inclusive workplace. 

 

Job Requirements 

• 10+ years leading digital customer experience initiatives and digital experience teams.  
• Knowledgeable about multiple functional areas such as Digital Product Management, UX/UI Design, and Customer Insights and Research.  
• Exceptional verbal, written and visual communication skills, with ability to foster collaboration and partnerships effectively with stakeholders at different levels in the organization.   
• An expert at recognizing and resolving unclear issues to enhance customer and business outcomes. 
• Outstanding organizational, technical, and analytical skills with a keen eye for detail. 
• Curious and experimental approach to promote innovation in uncertain conditions. 
• Experience in financial services and supporting B2B, B2B2C and B2C, is considered an asset, in particular an understanding of distribution direct to consumers as well as through intermediaries.  
• Understanding of digital marketing technologies (e.g., content and digital asset management, headless content management).  
• Travel when required.  

 

What motivates you? 

You obsess about customers, listen to them, and act for their benefit. 

You think big, with curiosity to discover ways to use your agile approach and enable business outcomes. 

You thrive in teams and enjoy getting things done together. 

You take ownership and build solutions, focusing on what matters. 

You do what is right, work with integrity and speak up. 

You share your humanity, helping us build a diverse and inclusive work environment for everyone. 

 

What can we offer you? 

• A competitive salary and benefits package 
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills. 
• A focus on growing your career path with us. 
• Flexible work policies and strong work-life balance 
• Professional development and leadership opportunities 
   

Our commitment to you 

• Values-first culture: We lead with our Values every day and bring them to life together. 
• Boundless opportunity: We create opportunities to learn and grow at every stage of your career. 
• Continuous innovation: We invite you to help redefine the future of financial services. 
• Delivering the promise of Diversity, Equity, and Inclusion: We foster an inclusive workplace where everyone thrives. 
• Championing Corporate Citizenship: We build a business that benefits all stakeholders and has a positive social and environmental impact. 

關於宏利和恒康

宏利金融公司是一家業界領先的國際金融服務集團，致力於幫助人們實現「輕鬆智選，精彩人生」。我們的全球總部位於加拿大多倫多；在亞洲、加拿大和歐洲以「宏利」之名營運，在美國主要以「恒康」之名營運。我們為個人、團體和機構提供財務諮詢、保險以及財富和資產管理解決方案。截至 2022 年底，我們擁有超過 40,000 名員工、超過 11.6 萬名代理人，及數以千計的經銷夥伴，為超過 3400 多萬名客戶提供服務。截至 2022 年底，我們管理的資產規模達 1.3 兆加元（1.0 兆美元），其中投資資產總額為 0.4 兆加元（0.3 兆美元），獨立基金淨資產為 0.3 兆加元（0.3 兆美元）。我們在多倫多、紐約和菲律賓的證券交易所以「MFC」名稱進行交易，在香港證券代碼為「945」。

宏利為重視就業機會平等之雇主

在宏利／恒康，我們擁抱多元。我們致力吸引、發展並留住多元化的員工隊伍，正如我們所服務的客戶一樣多元化，並打造包容的工作環境，在充分發揮文化優勢的同時尊重個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、国籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。

我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。  申請人要求提供協助所分享的信息將會按照適用法律及宏利政策儲存及使用。  應徵過程中如需協助，請聯絡[via CTgoodjobs Apply Now]