Responsibilities:

• Support the effectiveness of customer acquisition channels, including but not limited to online ads, social ads, SEO, SEM, affiliate marketing, content marketing and influencer marketing
• Analyze digital data from a variety of touchpoints and establish the growth models from concept to completion to measure success metric and drive actionable insights for improvement
• Establish campaign tracking mechanism to monitor the campaign performance in a timely basis
• Work collaboratively with team members to manage campaign progress and recommend modifications and optimizations
• Drive customer journey excellence of all digital touchpoints from marketing, lead generation and conversion perspective
• Conduct regular competitive reviews and market research
• Stay up to date with the latest media trends, think out of the box and share potential opportunities

Requirements:

• University degree in Marketing, Communications, Business Administration or related discipline
• At least 8 years of marketing experience with digital, growth & performance marketing experiences. Experience in banking or finance industry is a plus
• Experience in website development and content management is preferred
• All-rounded marketer with good interpersonal, project management and presentation skills. Self-motivated and pro-active, with passion and creative thinking, team player, attention to details, and able to work under pressure with multiple deadline
• Excellent communication skills in both English and Chinese
• Proficient in GA4, MS Excel and MS PowerPoint
• Knowledge of admanGO, Google Tag Manager, Google Looker Studio and Tableau is a plus

Please apply online via the BEA Careers website at https://careers.hkbea.com/psp/hcmprd/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=1&JobOpeningId=4683&PostingSeq=1 or by clicking the Apply Now button. Kindly note that if you are a new user, you have to first create your User Profile before you can apply.

Personal data provided by job applicants will be used for recruitment purposes only and will be treated in accordance with the Bank's Personal Data Policy, which is available upon request. Applicants who are not invited for interviews within six weeks may consider their applications unsuccessful and the personal data collected will be destroyed after 1 year.