Brand Marketing Director

About Us

We are an innovative company in the consumer electronics field, dedicated to providing advanced audio-visual interactive robot products for global households. We are currently transitioning from ODM to TOC and actively expanding in overseas markets, especially in Europe and America. Our young and dynamic team, guided by the core values of innovation, collaboration, and excellence, looks forward to your joining to co-write a new chapter for our brand.

Position Overview

We are seeking a Brand Marketing Director with strategic vision and rich practical experience. You will be responsible for the company’s brand strategy planning and market promotion, leading a team to build a globally influential consumer electronics brand.

Key Responsibilities

• Brand Strategy Planning: Formulate and implement brand strategies to enhance brand awareness, reputation, and market share, ensuring strong brand competitiveness and influence in the European and American markets.
• Market Promotion System Building: Establish comprehensive domestic and international market promotion processes and systems. Integrate online and offline resources to achieve sustained brand and product exposure and self-propagation through innovative solutions and diverse channels.
• Overseas Promotion Execution: Handle brand promotion on European and American social media, vertical media, and KOLs and other online platforms. Develop and execute communication plans to promote brand recognition across the industry, media, and user base.
• Marketing Resource Integration: Coordinate internal and external resources to build an efficient marketing system that synergizes operations and sales, driving business goal achievement and delivering a double harvest in brand building and sales.
• Team Management and Development: Lead the brand and e-commerce operation teams, managing performance, nurturing talent, and building a team. Create a professional, efficient, and creative marketing team.

Work Location

Hong Kong or Shenzhen

If you are interested in this challenging and rewarding position and believe your skills and experience match our requirements, please send your resume to our recruitment email. We look forward to your joining!

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