Our client is a rapidly expanding apparel brand in search of a Regional Marketing Manager (Digital & CRM) to join their marketing team. This position will be responsible for managing the brand’s digital marketing, CRM, product ownership (UI/UX), and performance marketing across 3 locations: Hong Kong, Vietnam, and Singapore. The individual will act as a sole contributor and will report to the Associate Director of Marketing.

Responsibilities

CRM Management

• System Ownership & Optimization: Own and continuously optimizethe CRM system and database performance.
• Strategy Development: Design and implement innovative CRM strategies based on comprehensive data insights.
• KPI & Target Setting: Define and own key performance indicators and strategictargets that align with regional objectives.
• Team Enablement: Develop and execute frameworks for local marketing teams to drivecustomer acquisition and engagement.
• Data Analysis and visualization: Analyze customerdata to generateactionable insights, supporting both regional and local teams.

Digital Product Ownership

• Platform Management: Serve as the productowner for the global e-commerce website and CRM system.
• System Upgrades &Rollouts: Oversee system upgrades,platform changes, and the rolloutof digital solutions to new regions.
• Training & Onboarding: Provide training and onboarding supportto local teams on platformusage and best practices.

Performance Marketing

• Strategic Planning &Execution: Develop and implement a comprehensive regionalperformance marketing strategy with a strong emphasis on hands-on execution.
• KPI & TargetSetting: Define key performance indicators (KPIs) and strategic targetsthat align with regional objectives.
• Campaign Monitoring &Optimization: Monitor, analyze, and optimize campaignperformance using technical tools and data-driven insights.
• Cross-functional Collaboration: Act as a strategicliaison between regionalmarketing and local execution teams, providing ongoing training, guidelines, and support to ensure campaigns meet ROI and conversion targets.

Requirements

• Bachelor degree or above in marketing, business, digital marketing or other related discipline
• Minimum of 6 years of solid experience in digital marketing, performance marketing and CRM, and regional digital marketing (i.e. Singapore, Vietnam, etc.) experience is a MUST
• A background in retail or FMCG would be highly preferred.
• Proven digital marketing experience, including SEO/SEM, email marketing, and social media, is crucial for analysing the impact of marketing efforts on e-commerce performance.
• Experience with tools like Google Analytics 4, and other analytics platforms is essential to track and analyse website performance effectively
• Experience with Google Tag Manager and utilising clickstream data for ad personalisation
• Experience with Excel and spreadsheets for data manipulation
• Knowledge of statistical analysis
• Strong understanding of customer behavior and market trends
• Excellent communication skills in Chinese and English

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