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The (Assistant) Sales Manager is responsible for revenue generation from new customers and existing customers (retaining and maintaining relationships, growing accounts and driving exhibitor attendance). The role needs to source and close new customers, manage select customer accounts & targeted on their retention. The role will focus on Food & Hospitality Exhibitions Events whilst developing flexibility to work across multiple brands if needed.
The role will be required to continually develop their Brand and industry knowledge through engagement both internally and externally at industry events.
DUTIES AND RESPONSIBILITIES:
Revenue generation through booth sales, digital sales, sponsorship/ advertisement, and fully integrated packages for both new and existing customers across products and various revenue streams
Generation of new business leads, through outreach to prospective clients, participation in industry trade shows, and market research
Development of brand- and industry-specific information to boost and improve the performance of new business sales
Lead on the onsite rebooking and customer retention plan throughout the year
Liaise with the event and sales operations team with regards to available spots on the floor plan
Use Salesforce System to adopt sales pipeline processes and maintain data quality
Support overdue payment collection for accounts together with sales operations team
Perform additional responsibilities as assigned
POSITION REQUIREMENTS:
University Bachelor’s Degree from any discipline
With 5 years sales or business development experience
Digital-savvy, open-minded with strong resilience
Experience in managing relationships with international customers across various regions and cultures
Ability to negotiate effectively, and proactively handle and respond to customer objections
Strong interpersonal, communication and interpersonal skills with a high level of enthusiasm
Experience with MS Office & Salesforce CRM desirable
Excellent command of written and spoken English and Chinese (Cantonese and Mandarin)
Occasional travel is required
Less experience will be considered as Assistant Sales Manager
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